A new agent just left my office after posing an interesting question, which resulted in a rather lengthy discuss from several other agents. The issue was regarding the use of photographs on business cards and other promotional material. Our office policy leaves the decision of whether to include a picture of the agent up to the agent. We also provide no significant guidance as related to the attire, posture, background or overall theme (if any). The only issues that are specifically addressed are as follows; 1.) If a picture is used it must be no older than two years and must be updated accordingly. 2.) Should any dramatic cosmetic changes occur (specifically hair color and or styling) in the general appearance of the agent a new photograph is required for use in all advertising media inclusive of business cards within 60 days.
These two criteria seem to effectively eliminate the dated photos that no longer resemble the agent in question. It doesn't address the glamour shots, the bad posing or some really creative photos. So my question is simple do any of you see the photographs as a problem if so do you have policies and procedures to address it?
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