Showing that a business is a socially responsible and giving business is the best marketing for a business.
One of the best friend always tells that you need to give something before you can get anything (meaning getting business from people).
I believe GIVING is a great marketing for any realtor, if not the greatest.
Giving does not mean volunteering although volunteering is an important part of giving. In my mind, the best giving is offering some expert help. Below is a list of ways that realtors can give.
1.Seminars
There are many places that might need a seminar. Seminar topics should not be restricted to real estate only. Other topics such as computer, digital photography, Fengshui, etc are all interesting topics.
2. offering free classes.
My daughter is attending classes sponsored by my local Parks and Recreation department. Many classes are free. Most classes are taught one hour per week. There are also classes offered for adults as well.
3, Free ebooks
Writing is a great way of organizing your expertise and ideas. I personally enjoying writing so much. I am working on a few ebooks that will be "published" on my website soon. There are many topics that we can write. Maybe I will write a separate post to brainstorm on topics.
4, Some handy services.
Being contractos, most realtors know many things,like how to fix a lock, door knob, etc.
5, After all, a great website with lots of free resources
Everybody likes free resources. By positioning YOU as a local expert on various resources, you automatically stand out among many other fellow realtors.
What else? please add.
How about offering your services in a pro bono cause? My neighbor's house buned down last week, to the ground! They didn't have any insurance. As a good agent, I helped them find a new place on a lease without asking for a comm from the leasing agent.