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TIPS ON USING THE INTERNET TO GROW YOUR BUSINESS and mine ..

By
Home Builder with St Louis Home Improvement and Painting Companies

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BLOG 09/29/2008

DO YOU WISH IMPRESSIONS AND CLICKS? PLEASE READ

The last 2 days (9/27 and 9/28) I received on google.com 3,808 impressions, and 5 clicks at a cost of $6.78!  Of the 5 clicks 2 filled in the form to contact me and I was able to schedule appointments with both!

 

I had another campaign with Google Adwords the first two weeks of this month where I had 50,737 impressions and 16 clicks for a total cost of $98.50.

 

The articles I am posting on my Blog found at my website: http://www.SaintLouisPainting include:

         A review of what avenues of advertising will lead to affordable growth.

         What our future will require in using the Internet for business survival.

         With all the noise on the Internet how do we get noticed?

Each Blog will contain a  Tip Section and a request for your comments and tips, which you would like to share.

 

I AM NOT SELLING ANYTHING.  I WANT TO SHARE AND TRADE INFORMATION WITH OTHERS TO HELP OTHERS GROW THEIR BUSINESSES WHILE GROWING MY OWN.

 

TIPS:

#1 DO NOT SPAM via fax or Internet – you can face fines and worst of all your site could be blacklisted and vanish.

         Augusta Georgia: Business: Hooters hit with $11.9 million fee 05/01/01

Fax ruling puts spam in hot seat • Lawyers ask high Hooters judgment ... The now -defunct Value-Fax of Augusta sent the ads on behalf of the local Hooters in ...

chronicle.augusta.com/stories/050101/bus_085-6052.000.shtml - 32k –

Hooters unit: Ch. 11 after $11.9M junk-fax verdict | Nation's ...

Hooters unit: Ch. 11 after $11.9M junk-fax verdict from Nations ... shield it from a March court judgment requiring payment of $11.9 million to 1300 people ...

findarticles.com/p/articles/mi_m3190/is_33_35/ai_77289707 - 43k - Cached - Similar pages

#2 DO NOT DO TRADE LINKS OR BANNERS.  Search Engines are looking for the quality of the links to your site and rate than much stronger than just the number of links and poor quality links can affect your score. 

#3         TO SEE WHO IS LINKING TO YOU to Altavista enter the site name in the SEARCH box (http://wwwnameofsite.com or .net, .info. org;) an example would be to try my site http://www.SaintLouisPainting.com and then click the FIND button.

#4 ONE WAY TO FIND LINKS YOU SHOULD CONSIDER HAVING LINK TO YOUR SITE is to do TIP #3 but enter your competitors names one at a time.  You will find that some of the sites linking to your competitors include organizations they belong to, their website developer, sites they are paying membership for services, and places where they have joined FREE, and places where they advertise both free and paid.  You have a lot to learn about your competitors.

#5 ANOTHER GOOD WAY TO LEARN ABOUT YOUR COMPETITOR is to look at their website and find in your brower the option to VIEW SOURCE.  Among the items you will find is the keywords, which they use.  In my business there are only 5 keywords which, have any value.  Once you have learned about your competitors don’t you think that you should have your web designer make it so others cannot view your source?

#6 DO NOT REPEAT KEYWORD OR USE ANY HIDDEN TECHNIQUES on your website.  Search Engines may severally lower your PR (page ranking) for such techniques.

#7 MAKE CHANGES TO YOUR SITE REGULARLY as search engines see that your site is a live site.  Static sites definitely go to a bottom area.

#8 MAKE SURE YOUR WEBSITE IS LISTED ON EVERYTHING. This includes stationery, business cards, print ads, flyers, signature (if you use that feature in your emails) and all promotional materials.

 

 

#9 DO NOT TRUST OTHERS TO CHECK LINKS ON YOUR WEBSITE do it yourself weekly.  If a spider (webcrawler) finds dead links on your site you will go down in ranking very fast.  Remember page rankings can change as often as every two weeks and this isn’t a rule as it could be more often.  If you depend on the Internet you must dedicate time on a regular basis to update your site.

#10 TRICKS DON’T WORK FOR LONG.  Snake oil is for sale all over the Internet.  What works is dedication and continual change.  I found the word “affordable” was a good word to use in my ads; before the week was out “affordable” was being used by almost every one of my competitors.  The search engines learn about tricks and again your site can be severely penalized.

#11 SEARCH ENGINES CREED is to provide the users of the Internet a rewarding experience by listing sites, which provide quality content and are relevant to the search keywords, which the user has entered.  The result is that their service is being used and they are able to sell advertising.

#12 DO NOT SHARE YOUR CONTACT LIST doing so could have the same results as you spamming.

#13 TO SEE WHOM THE TOP SITES ON THE INTERNET ARE, USE ALEXA.COM.  You will also find valuable information at this site.

 

please feel free to re-blog or forward to your friends..Thanks, Sonny

 

PLEASE CONTACT ME IF YOU WOULD LIKE TO RECEIVE NOTICE OF THE NEXT INSTALLMENT OF MY BLOG.  You need only to click on the provided link CONTACT ME and you need not enter any text to be included.

 

I AM NOT SELLING ANYTHING.  I WANT TO SHARE AND TRADE INFORMATION WITH OTHERS TO HELP OTHERS GROW THEIR BUSINESSES WHILE GROWING MY OWN.

 

 

 

 

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