Creating a connection with your marketing

As promised in a previous blog entitled Think about your last transaction -http://activerain.com/blogsview/703200/Think-about-your-last, here is some information about the many uses for what I consider to be a great marketing tool.

A key component to getting more listings and clients is all about connecting.  Connecting means reaching your audience in ways that make you unique and different and encourages people to want to work with you.

If you've read my blog, you must know by now how much I love RealEstateshows.com.  For those of you who don't know, this tool allows you to create dynamic visual tours with standard still digital photos.  The combination of pictures plus sound creates a connection to this home for your viewers that will compel them to contact you to see the home for themselves.

I'm going to highlight many of the fabulous features of this great marketing tool so that you can see for yourself how to creatively stay in touch with your clients and sphere of influence as well as effectively market your listings across the internet.

Why do I think Realtors should be using this great tool?  It will allow you to demonstrate your ability to effectively market a property and you can even use this as part of your presentation as to why someone would want to choose you as their agent.  For new agents, this tool will help you establish and online presence. 

The tool provides you with a weekly email report indicating how many times your show or flyer was visited, show referrers, and times it was forwarded.  This is great information to share with your clients!

What I truly love about is you can put them ANYWHERE.

Shows can be organized into five different categories: Active Listings, Sold Listings, Community Shows, Miscellaneous Shows and Personal Shows.  Link shows together so that if you send one show to someone, they can also view your other shows.

Here are some of the examples of how to use a Real Estate Show:

Make A "Just Moved " Show For Your Buyer Clients - is there any better way to share the great news of your client's new home?  It's a great gift and a sure way to get your name in front of their network of friends and family. 

Highlight a Homes Amenities  - Another great way to show prospective clients you know how to sell the unique qualities of their home.  You can also create one to Showcase Homes You've Sold.

Market Yourself As A Neighborhood Expert  - Don't you want to attract buyers and sellers who will see you as an expert in their community?  Show off your expertise in a neighborhood.  While you're at it, create a show that Highlights Local Attractions - this is great for highlighting your area/community for buyers considering relocation or just brining a great aspect of your community to people who already live there. 

Prospecting "For Sale By Owners" - be unique and outline how you will market their home.

Great tool for Stagers:  Use your creativity to create a show that shows people the steps you will take to stage their home.  See the example.

Here's what a show could look like for you, created by Malfi Marketing Solutions:

New features of RealEstateShows.com

Looking for a way to be creative in staying in touch with your sphere of influence?  Instant Shows is the answer.   These instant shows provide humor, holiday messages and inspiration and are so simple to customize.  Here's an example for Thanksgiving.

Everyone talks about exposing their listings in the most effective and cost efficient way - how's this: Real Estate Shows users will also be able to automatically upload their video to their own YouTube channel, to the Real Estate Shows YouTube Channel, or both.

After creating your realestateshow and flyer you can publish it to: Realtor.com, Homes.com and the MLS. Activerain, Viewr, Google Base, Oodle, Trulia, Zillow, Vast, Edgeio, Craigslist, Hotpads and Geebo - talk about exposure!

What do you need to get started?  Quite simply, all you need is digital photos to create stunning shows in less than 5 minutes. 

As part of my virtual assistant services, I offer this tool to my agents for the price of $99.95  (the normal yearly subscription is $125.00 which is in itself a bargain.)  You simply contact me to setup an account for you, that will include your branding and it can be managed by me if you like or you can create your own shows. With either option, an unlimited amount of shows  can be created for an entire year.   So consider this, the more you use it, the less you are actually paying per Show. 

Bottom Line:

• Increase your potential reach and exposure for you and your listings.
• Have more time to focus on your clients and generating more opportunities. 
• Remove admin tasks from your day and replace it with time spent with clients
• Show your clients you have a unique approach to getting their home sold.

If you have used RE Shows I would love to hear about your experience working with this tool and feel free to share a link to your show in the comment section (that's right brag a little.)