Buffalo Grove /Long Grove real estate agent Judy Greenberg gives important tips and strategies on how to sell your home in today's market. Stay tuned for a strategy a week!
In my opinion, timing and knowledge are the keys of selling your home quickly and for the highest possible price. My goal is to educate the seller and buyer to take full advantage of the present market.
Seller-Strategy One- Take pictures of your home in all seasons- especially those that emphasize the beauty of your home.
Let's say you want to put your home on the market in early spring, one of the times most people ultimately first think about selling their home. Imagine what the photos of your home would look like at the time of year. If you live in Chicago's suburbs, your pictures would either include dirty snow or ugly barren trees. (Sometimes not a pretty site and one that does not make a good first impression.)
According the National Association of Realtors, nearly 80% of homebuyers start their home search on the Internet. This number is increasing on a daily basis. The potential buyer narrows his list of homes he would like to see by looking at pictures on the internet. 
My suggestion is that if you are comtiplating putting your home on the market in early spring - take your pictures now. Everything is very green ,especially after the week of rain we had a couple of weeks ago. Fall is a beautiful time of year and it would be a good idea to show the potential buyers what your home looks like in different seasons. To your left- this backyard in Long Grove will not photograph as well in the middle of winter as it does in the middle of the fall.
In my opinion, it's the photos -- and good photos -- that gets a potential buyer in your home, and you only get one chance to make a first impression. A good picture is worth a 1000 words, a bad picture on the other hand may result in the consumer skipping over your home in their internet search and ultimately lose the sale.
For all of you realtors who are reading this blog... would you take a client to a home which had no pictures on the internet? What about one that had bad pictures? What about potential buyers, what do you think?
If you want more information regarding other activities happenning in Long Grove this fall or winter, please do not hesitate to call me or check out my websites at www.buffalogroveareahomes.com or www.movetolonggrove.com

21 Comments on Buffalo Grove / Long Grove agent discusses an important real estate strategy a week!
Judy -
You rock, girl!
Thanks for promising to share with us on a regular basis. I look forward to subsequent posts.
Often, we get tied up in the details of bringing a new listing to market, and miss the little details like you propose.
Great idea - and one we haven't done for a while.
You've helped us "sharpen our saw," and we appreciate that!
Anytiime you're in the city - call, and stop by!
DEAN & DEAN'S TEAM CHICAGO
I'd take clients to see a home regardless of the quality of the pictures. But if they showed it was a teardown, now that's another matter. That said, I do believe quality photos are a MUST in order to attract the maximum number of potential buyers.
Interesting article; I agree with Richard, you have to see a home in person to really get a feel for it:)
Gary, the realtor, yes I remember you!
Dean, I'm looking forward to sharing my strategies to the real estate community as well as buyers and seller.. It would be better yet, if I told everyone to go short today in the stock market, then people would have really paid attention to me.
Richard, I also would take clients to see all homes if there were only 2 or 3 to see. However what happens when there are 20 to see. Wouldn't you eliminate those that didn't have as much appeal
DJ- thanks for sharing- what I'm saying is that sometimes when I have many to show, I pass on those when the pictures are not so appealing.
Just being transparent here. I usually read your posts, but I didn't today. I just stood in awe of your two photos. Must be an awesome area. I'll partcipate again in future posts in case you were wondering.
I've suggested this very same thing to potential sellers in a blog I did a few months ago...it's a great idea (obviously great minds think alike, wink-wink). Here's an idea to take it a step further...tell your sellers you'll showcase those photos on a digital photo frame inside the house, especially during the off-season!
Larry, both homes are in Long Grove... One in Royal Melbourne, and one in Herons Landing....
Kelly- The digital photo frame idea is unbelievable!!! Thanks!
Fine post, Judy, and lots of good advice. A healthy appearance is key to creating a healthy market. Visibilty and display eliminate a great deal of the legwork. A picture is worth a thousand words. Hope your having a fine week.
Burbs in Birds - Makes sense. You are a very smart woman. Can't wait for #2.
Burbs in Birds - Makes sense. You are a very smart woman. Can't wait for #2.
Hi Al, Thanks for visiting....Do you mean Blurbs from the Burbs, Thanks for the compliment... Maybe I should run for president!
Great post as always Judy.
Looking forward to tip #2...keep it up
Judith,
Yes, Blurbs from the Burbs - that's what I meant to say.
It's a little late to get in the race for president but what about a mayor of one of your burbs to start?
I love the four seasons tip. I only wish I could figure out how to create a winter and fall look from this hot/warm city of mine. Judy- I too am looking forward to your collection of tips. You're such a great writer.
Eric, Thanks for visiting... If you are free for breakfast today- you can meet Kelly and I at Eggsperience in Long Grove at 9.
Aloysius, my husband already calls me the Mayor of Buffalo Grove, so why run.
Chuck, Aren't some seasons prettier than others in Arizona?
Judy, your point about good photos drawing in potential buyers is right on. I look forward to reading your next post in the series.
Judy,
I generally try to get some basic info prior to an inspection. I am always amazed when I see pictures with 2 feet of snow around the property when I'm looking at the listing in July!
Do y'all update pictures as the seasons change?
Liked your post here as well as your other posts. Intelligent and thoughtful writing from an experienced agent. Looking forward to reading your future posts.
Great points Judy. When I list a home with extensive landscaping, it's always nice, and very helpful in my marketing, if the homeowners have pictures of things in bloom, so the perspective buyers can see how beautiful the place is at different times of year.
Judy,
As a professional stager, I completely agree with you about the need for great photos on the internet. I would like to add that in addition to great outdoor photos of the house, the interior spaces are of upmost importance. If I had a dime for every awful interior photo I have come across in listings on the internet I would be a wealthy woman! If only every agent were as diligent as you are! If any agents ever need work on the exterior or interior spaces of their listings for amazing photos(and who doesn't), I recommend you seek out a staging professional. Having one on your team and utilizing their services makes you a more desirable agent to potential clients!
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