Sit back in your chair
now, and ask yourself a question.
If you had to pick ONE
WORD to describe yourself, your real estate business, your
marketing plan on your listings, and your commitment to your
clients.....what word would you select ??
After a meeting with a client this week, I used this word to describe
my work ethic - and my client loved it.
So, here is my word of
the day: RELENTLESS
Thanks to the
Webster-Online Dictionary, the
offiicial definition is:
showing
or promising no abatement of severity, intensity, strength, or pace.
We all know that a "real
estate market" is a local issue, but everyone across the
USA knows that it's a
"tough" real
estate market. For me, it's the toughest market I have
worked in since I began working in real estate nine years ago.
As a
real estate professional in
Gainesville, Florida, this market has taught me good lessons.
Those lessons have made me a
"Relentless
Realtor®".
As a relentless Realtor®, I tell
myself everyday........that "slow
and steady" will Win
the Race.
My daily mantra
is: Stick to your plan! Put on a smile!
Hard work will be rewarded!
The "Race" is to make my clients
& customers happy and help
them achieve their
goals.
Their goals
are to "get their home shown" that will ultimately "get their
home sold", and/or "find them their next home".
Today, the
qualified buyers are happy.........so much inventory to
see! Great Prices! Low Interest Rates! If
my buyers want to see homes, let's sit down and weed through the
listings and select the ones we want to go view. I want to win the race
- find a buyer the best home and get under contract & close!
Today, most sellers
are frustrated, worried, and some are panicked from the evening news
each night. "
Why no showings, why no buyers,???" It is an
agonizing waiting game. Do
we have it priced right? It's tough to keep
lowering the price, and lowering the price if we aren't getting any
showings or feedback??? So many worries........ I
want to win the race, I want to get my clients' homes
SOLD!
The marketing
of your listings, your networking, the internet exposure you yourself
have as a local real estate professional, AND your analysis &
understanding of your local real estate market is a key to being a relentless Realtor®. Know your local market.
Use and master all the tools you can to promote your product
(listings) and your services. Communicate to your clients
that "you are relentless". We don't have special powers to
predict the market or the future. Yesterday and Today is all
we know.
Those of us Realtors that
survive THIS market, will have a strong foundation for our
future business and reputation.
Are
you a relentless Realtor®
?
I also believe that slow and steady will win the race......if we work hard and make it through this tough time we should see great success.
Logan Utah Real Estate