Are you a Relentless Realtor® ?
If you had to pick ONE WORD to describe yourself, your real estate business, your marketing plan on your listings, and your commitment to your clients.....what word would you select ??
After a meeting with a client this week, I used this word to describe my work ethic - and my client loved it.
So, here is my word of the day: RELENTLESS
Thanks to the Webster-Online Dictionary, the offiicial definition is: showing or promising no abatement of severity, intensity, strength, or pace.
We all know that a "real estate market" is a local issue, but everyone across the USA knows that it's a "tough" real estate market. For me, it's the toughest market I have worked in since I began working in real estate nine years ago. As a real estate professional in Gainesville, Florida, this market has taught me good lessons. Those lessons have made me a "Relentless Realtor®".
As a relentless Realtor®, I tell myself everyday........that "slow and steady" will Win the Race.
My daily mantra is: Stick to your plan! Put on a smile! Hard work will be rewarded!
The "Race" is to make my clients & customers happy and help them achieve their goals.
Their goals are to "get their home shown" that will ultimately "get their home sold", and/or "find them their next home".
Today, the qualified buyers are happy.........so much inventory to see! Great Prices! Low Interest Rates! If my buyers want to see homes, let's sit down and weed through the listings and select the ones we want to go view. I want to win the race - find a buyer the best home and get under contract & close!
Today, most sellers are frustrated, worried, and some are panicked from the evening news each night. " Why no showings, why no buyers,???" It is an agonizing waiting game. Do we have it priced right? It's tough to keep lowering the price, and lowering the price if we aren't getting any showings or feedback??? So many worries........ I want to win the race, I want to get my clients' homes SOLD!
The marketing of your listings, your networking, the internet exposure you yourself have as a local real estate professional, AND your analysis & understanding of your local real estate market is a key to being a relentless Realtor®. Know your local market. Use and master all the tools you can to promote your product (listings) and your services. Communicate to your clients that "you are relentless". We don't have special powers to predict the market or the future. Yesterday and Today is all we know.
Those of us Realtors that survive THIS market, will have a strong foundation for our future business and reputation.
Are you a relentless Realtor® ?
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