So you're lazy.  You sit and wait for the phone to ring.  Are you going to meet your personal financial goals?  Probably not, but if you're lazy and market smart you still have a chance.

First thing is you must commit to being lazy.  Marketing is mostly a seed-planting process that requires time to reach its maximum potential. The smarter and more efficiently you work now, the sooner you'll enjoy the benefits of laziness.

Everyone eats, right? Create your own breakfast or lunch group.  I'm not a fan of those organized networking groups that you pay for...you know the ones where they pass out referrals like baseball cards and fling their business cards out like frisbees.  So make sure you make the group serves the same target market that you do - CPAs, attorneys, financial planners or whoever.  Establish good long term relationships and get quality referrals.  It might take a while, but this should be one marketing arm for everyone. 

Create something unique.  Set yourself apart from every other agent out there.  I'm in insurance and I love football.  I get refrigerator magnets every year with my contact info and a football schedule.  It's a huge hit with my friends, local business owners and clients who I know enjoy football.  They are always asking for them before football season.  I ordered 300 this year and they're all gone.  I'll order more next year.  I'm thinking of moving into basketball and baseball also.  Get my name in front of these people 3 times a year sounds good to me.

Just get creative.  What do you like to do? 

Automate your drip campaigns.  I use aweber for an autoresponder that sends emails I created automatically until they opt out.  I also have an email newsletter I send out every month along with a mailing campaign that automatically sends out mailers to clients, centers of influence, people I met networking etc.  I have a different campaign for each of them.  I use activator and they have a real estate version also.  It's a fantastic tool that has increased my sales dramatically.  No one falls through the cracks.  I "set it and forget it". 

Network when you're out and about.  Get in conversations about what the other person does and eventually it will flip back to you.  I never pass out my card unless it's asked for.  I always ask for their card.  From there I put them in my marketing campaign and a slow, steady stream of emails and letters starts hitting their mailbox and inbox, followed up by phone calls to check in.  It's all automated!  And it's not "salesy".  Just touches building up their trust.

Blog! Blog! Blog!  This is a brand new concept to me since joining AR recently.  I mean I've heard of blogging and I have a little personal blog of my own.  Blogging for prospects?  WOW.  My jaw dropped when I read that you all are getting business from blogging.  Fantastic!  I'm on it.

You need to have a workable system designed to produce a steady stream of incoming calls.  Once this is all in place, calls start coming in and you can finally be lazy AND successful.