Most of you know me now as the guy who developed the 100MPH Marketing System which my members of The eHomes Realty Network all use. Some of you also know that I speak from experience when I talk about lead conversion since my brokerage, Tropical Realty in Melbourne Florida is ranked number 1 in Buyer Transactions in Brevard County Florida for 2 years running using our 100MPH system. It's a simple but awesome system that works.
However, that is not why I'm here to talk to you tonight. One of my jobs as the Coach of The eHomes Realty Network is to help my members create a business plan, or a plan of action on growing their business. I work with with lots of Agents in creating this growth plan. What I find, is that almost every realtor I talk to wants to be successful, but they don't have any idea how to actually get there. My question is, why don't more Agents actually take the steps involved to be more successful.
I know that many Agents are here on Active Rain to learn how to use the Internet to grow their businesses. I have really only talked to a handful that are really being successful doing this. So why is that the case? Why are you on here asking questions and learning this stuff if you really are not taking the plunge to move forward?
Luckily, I believe I know the answer and I think I can help you figure it out....although I think that most you are aware of this already. The answer, is fear. It comes in many forms such as fear of making an investment, fear of failure (probably your biggest fear), fear of commitment, fear of the unknown. This is just a few of them, and I'm sure you can come up with many more.
So let's look at a couple of those fears.
1. Fear of Investment - Since we receive a phone call a day with someone trying to sell us something, not only are you afraid of making an investment, you are very skeptical of making an investment. I have owned 14 or 15 businesses and I can tell you that if you really want to be successful, you need to invest in your business. Sure you can make a small living by selling real estate to your friends, but my guess is that's not working great for you these days. Even though I know Agents that are making a living doing business without investing much money, but they are far and few between. If you are one of them, then good job! For the rest of us who don't have the luxury of knowing every doctor in town, you will never go anywhere in this business without looking at your Real Estate career as a business. The problem is, most of you have never owned or ran a business so you really don't have the direction you need to be successful. It's up to you to have the right mind set to build your business. Create a budget and be willing to commit (fear of commitment) to at least 1 year of doing whatever you decide to do. Almost nothing works overnight. The Internet is the only thing I have found that consistently works and can build a business within just a few months!
2. Fear of Failure - It is so easy to blame the economy, your local real estate market, your broker, your brothers wifes aunt is sick, the dog pee'd on your computer and you couldn't do anything this month. We are all very good at blaming everybody and everything for our personal failures. You use these excuses to give yourself a reason to fail. Let's face it, if you don't try things to become successful you won't fail at them. I guess that's very safe but it will never bring you to the next level of this business. So now that we know why you do this, what can you do to get yourself out of this funk. This answer is going to sound simple, just do it. I wrote a manual called I Don't Sell You, I Help You! (Just Do It!). It's really about taking responsibility for yourself and breaking that fear of failure and just doing it. Every single person reading this right now can make the decision right now to change. You have every opportunity in this day and age to become better, stronger, healthier and more successful. The only thing holding you back is you. You are usually your worst enemy. In my opinion the only thing worse than failing at anything is the failure to try. Who knows, if you wake up tomorrow and decide to actually do something to become better in this business, you might just surprise yourself. In a few months of investment and commitment into the right program, you will find success. Of course you have to be able to toss that fear of failure out of your head and just do it!
By the way, even though I have built most of my businesses from nothing, I have always had some fear of failure. The difference between myself and so many others is that I'm not going to let my fears run my life. I'm a big believer in getting out of my comfort zone. I like to do what nobody else is doing because the thrill of success for taking the chance outweighs the fear of being on my death bed and saying I wish I had done....
Ok, I can go on all night about this stuff. I'm sure many of you may not have even made it this far, but I hope you have. I hope you are reading this and realizing that next year at this time you will be in this exact same position if you don't make changes right now.
So how do you get started?
I'm a big believer in Systems. I have built my company around building solid systems that any of my Agents and now members of The eHomes Realty Network can follow pretty easily to become successful. The problem for you is how do you know which systems to use? There are systems like my 100MPH Marketing System, The Mike Ferry System, The Craig Proctor System and so many more. All three of these systems are proven systems that work. All these systems also take an investment in both time and money to learn and master.
I created the 100MPH system because both the other systems didn't play into my strong points of my Internet background. Unfortunately nobody was doing what I do so I had to develop it myself. My question to you is, why reinvent the wheel and try to figure out how to become successful in this business when people like myself have already developed systems that work. I'm sure Mr. Ferry and Mr. Proctor spent a lot of time and money like I have to develop these systems and then more importantly prove these systems. Granted, their systems have been around a lot longer than my 100MPH System. That's why I only charge $39.95 a month to be part of my network. Once the Network has grown and more and more Agents are successful following my system, you can believe that the price will increase. I will give you a word of caution when talking to companies about their systems. Ask them if they use their own system and how many sales have they had this year (the worst real estate market in a long time). If their systems are successful in this market, that is the system you want to use.
Well, I hope you learned something about yourself with this post. My goal isn't to sell you on joining The eHomes Realty Network. If you are ready for that type of commitment, you should contact me. However, my goal of this post is to get you to take some action toward building your career and growing your business. Nobody is going to do it for you. It's all up to you. The ball is in your court. You can wake up tomorrow and do the same thing you did today or you can wake up tomorrow and commit to change. I hope you commit to change.
If you would like advice on what to do next, don't hesitate to contact me. I have no problem giving people advice whether you are a member or not. I get a huge personal reward helping people become successful. In the end, all I love doing is teaching people how to be successful. Are you ready?!
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