You’ve spent hour upon hour developing a hip, relevant body of work (your blog) which defines your professional skill set and separates you from your competitors. You’ve gone through the painstaking process of learning to write with your “voice” so your potential clients will learn to identify with you and trust you through your writing. Now, you’ve just got to get people to show up.

Sure, google will send some people your way. Maybe lots of people, if you’re doing it correctly. But still, there has to be some way to get those sedentary, non-internet types to show up on your blog. After all, it would be most expensive to produce a one hundred page brochure to mail to them, and it probably still wouldn’t have as much good information as your blog.

So, we’re working on developing this idea of “mutually supportive marketing” which is probably not much of an idea at all, and more of a regurgitation of something smart that a marketing guru has already said. It’s new to us, and that’s good enough. Here are four things that we’re doing to try to get new readers to show up and be overwhelmed by the mushy information goodness of our blog:

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