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I've been reading up on "Marketing" since the real estate business needs every edge it can get right now and continue to be fascinated with a guy named Tim Sales who is a highly successful semi-retired MLM Multi-Level Marketing guru. The more I read and hear about his systems for success, I see how the same sales concepts can be applied to Real Estate. Click on this link and then on the audio "Listen to Tim call a prospect". http://www.firstclassmlmtools.com/trainingWhen I heard this, I though WOW, if that was a real estate prospect, I'd be locking in a sale. At the bottom of this page, click the link to his main website and browse around. It's very interesting.
Below is Tim's latest eNewsletter article: --------------------------------------------------
By Tim Sales
I get great questions from people all the time.
Kristin asked this:
Tim, I have a background in sales and marketing. When I came into network marketing I did what was asked of me in regards to working my warm market. Having gone through my warm market I asked my upline what I should do now. He said, "Talk to people at the mall." I asked my upline if I could advertise and he recommended against it because it's not duplicatable. Could you give me your thoughts on the subject?
Thank you, Kristin
First off, I won't go against your upline. You should talk to them and find out why they feel talking to people at the mall is a better idea (to them) than advertising. See if their answer works for you.
I will also answer this question in another way and perhaps you can explain it to your upline.
Let's go all the way back to the definition of MARKETING. It means "to make known in such a way that your product or service appears desirable". You have a business and a product that need to be made known. That is what you do for your company. So in my view any method that accomplishes this (and is legal and ethical) is fair game. I'll also add below some comments on being "duplicatable."
The truth is, I've seen very successful people in network marketing who have ONLY worked their warm market and the warm market of those they sponsor. I've seen very successful people who have built their business from advertising in newspapers. I've also seen people who have been successful building with direct response (post cards, door hangers, street signs, etc). And, I've had people in my downline who walked up and talked to strangers on the streets of New York City and were very successful.
What's my point? My point is that ANY method that makes your business and/or products KNOWN and desirable...works! This is absolutely proven - case closed.
Let me do a slight direction change and discuss a little bit about duplication. Duplication is the concept of creating a series of successful methods and then everyone in the downline can do those same methods. The franchise industry has been used as an effective comparison. A burger in Florida is the same burger in California.
Being "duplicatable" means, WHAT YOU DO MUST BE DOABLE BY EVERY PERSON IN YOUR DOWNLINE. This is fine on paper but quickly becomes problematic when real life comes into play.
If I sponsor a personal fitness trainer who has influence over her clients so that when she recommends for them to take a product, they take it, is that duplicatable? No, unless everyone she sponsors is a personal fitness trainer. So should I tell her not to sell products using her influence because it's not "duplicatable?" Absolutely not.
Someone in my downline was the owner of a large clothing manufacturer and was running ads in the newspaper using his (very successful) name - he was sponsoring a lot of people with that ad! Am I (the upline) supposed to tell him that he can't do it because it's not duplicatable? That would be rather stupid.
I could list several hundred examples off the top of my head but I think you get the picture.
My conclusion as an upline on this was to pull back from the specific methods people use to make their business and product known but teach them a "duplicatable system" that encompasses any method they want to use to promote their business.
Those of you familiar with Professional Inviter have witnessed on the recorded live calls with prospects that I used every method that a person can use to get prospects - friends, family, purchased leads, post cards, walking and talking, newspaper ads, etc. Yet, I use the same "duplicatable system" throughout every call.
As an upline, it's very important to have a duplicatable system... but not limit a person from doing the business the way that best fits what they feel comfortable doing. If YOUR duplicatable system is talking to people at the mall, you've limited your business to only those people who are willing to talk to strangers at the mall.
As an upline, don't get in your downline's way of the definition of the word MARKETING - let your downline make their (and your) business and products known!
Thanks for your question Kristin - I hope I've helped you and many others.
Tim helps network marketers gain the confidence and skills to be a success. Discover what you must know to become a true MLM professional. Sign up for his free MLM training newsletter and listen to free training call at http://www.firstclassmlmtools.com/training
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.