I have heard a lot lately about Realtors "Creating Urgency" in prospective Buyers.

I don't like it.  At all.

I don't like the concept, that someone should be pushed by a real estate agent to commit to being a Buyer.  Why?  So I can pocket a little more cash?  Is that being a strong fiduciary?  I think it seems too often to be self-serving.

My Buyer Clients are folks who have already made the decision that they will be homeowners, whether first-timers, move-up Buyers, or folks relocating to the Raleigh-Cary, North Carolina area.  They will create their own urgencies, from their own lives.  They are intelligent enough to recognize the factors in their lives that lead them to want to buy a home, whether it is a need for a sense of pride of ownership; needing space for two big dogs, a garden, or kids to run in; ownership for a cost comparable to renting; or other compelling factors.

Whatever.  Their reasons for becoming Buyers, while common among all Buyers, are THEIR personal reasons.  They don't need me to unctuously push them to buy.

I can help them estimate the costs of ownership vs. renting.  I can help them see what $300,000 will buy in Cary, NC.  I can help them know what utilities may cost, and why heating and cooling costs will be more in a 2200 SF single family home than in an 800SF apartment.  Great.  But I don't work up a lather trying to get them excited about making a move into their own home.

Now, once they make a decision to become homeowners, we go into a high level of activity.  But, always with an eye on the clients' needs, not thinking that they have to perform with a sense of urgency so I can get paid.

Seems fair to me, as a fiduciary.