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I've been using Visual Tour for about 4 months now.  I've only used them for listings but finally started looking outside the box.  I have a buyer that decided to purchase a new construction spec  home.  They are a military family relocating to Goose Creek, SC to be stationed at the Naval Weapons Station.  Most of their family is out of state and they mentioned they didn't think their family would be able to visit for a visual tourwhile.  During their home inspection, I took my camera to the house and created a visual tour of the house and emailed a link to them to check out "My New Home." I told them they could share it with their family and friends to show them the home they purchase.  I also promised that after they get settled in and decorate, I'll come back and do it again so they can share it again.  Within 2 hour of getting the email, they sent a mass email out to their family, friends and coworkers and I had 20 hits on the tour.  The best part is the tour of course has mychart name and contact info on it.  Guess who will be the point of contact for their co-workers relocating to Charleston.  I was excited about seeing the hits so I went back the last few months and offered the same to my clients that bought a home.  The email when something like this:

Hope you  are doing well in your home and hopefully settled by now.  I just got some new software that allows me to do a virtual tour.  I'm offering this to my clients and thought it would be a fun way to share photos of your new home with family and friends that haven't seen it yet or unable to visit. It's also a great way to document your house for insurance purposes also. 

You can check out the examples on my website at My New Home.  If you would like for me to come over and do one, let me know.  I'll also make a copy of it on a CD for you so that you can put it in a safe place in case you ever have to make an insurance claim.  Look forward to seeing you soon!

I've already got an appointment set up next week to meet with a past client to do a tour of their home. It's a great way to connect with past clients and also get their help in tapping into their sphere as well as stand out by adding a useful service to buyers to make you memorable.  Then they will refer clients to you on purpose! It's also a great way to help military families moving keep their extended families involved.  Since buyers seem to be gold these days, what are you doing to get referrals from your buyers?

  

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Michele Reneau - Military Relocation Specialist with Carolina One Real Estate in Charleston, SC. Rated number #1 featured Summerville, SC Realtor on Activerain.com. As Featured on HGTV's House Hunters. Publisher/Author for Charleston Real Estate Update  including monthly statistics on the Charleston Real Estate MarketThe Charleston Relocation Expert specializes in military relocation, first time homebuyers and creating marketing exposure to sell your home in Charleston, Goose Creek, Summerville, North Charleston, Hanahan, Mount Pleasant and the surrounding areas in Charleston County, Berkeley County or Dorchester County, South Carolina.  I can also be contacted by email at mreneau@carolinaone.com. To view all Charleston Metro area Homes for Sale Click Here and then click on Search for Homes.  With over 25 years of Lowcountry Living, I know the Charleston Metro area.

Michele Reneau, ABR, GRI, CRS

www.CharlestonRelocationExperts.com

Follow us on Facebook at www.facebook.com/CRETeam

 
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18 Comments on A sure fire way to get referrals from your buyers without them even knowing it!

OCT
03
2008
2 Featured Posts

This is a fantastic idea!  How do you plan to turn the leads (hits on your website) into sales?  I visited your website and you don't ask for contact information to enter the site to see the photos.  Will you be calling them or sending an e-mail - how will you capture this data?

I'm asking because I'm a Mortgage Broker in Idaho and Washington.  I put a flier together once and my clients LOVED when I called them up and asked to stop by and take a photo of them in front of their house (in total, I took photos of 12 families, only 5 made it into the flier).  I published the flier, which was pretty, but didn't generate any solid leads.

I'd like to hear how you plan to capture the data so you can turn them from someone just browsing your website into a sale.

3:33pm • #2

Michelle,

You hit it right on the nail!!!

My husband and I are thinking about relocating to GA from FL. We have searched the MLS, local realtors, craigslist and buyowner for a home that matches our wants and needs. When you are looking at pictures of the home it does it no justice... But we have come across the homes with the video tour of the house... Neighborhood... Community pool/ clubhouse which I think is awesome. It allows you to connect with the house and the neighborhood. Pictures could never do this. I think that it is a great service you are offering your customers.

Julie Rodriguez,

Home-Flip.com - Free Real Estate Classifieds

3:38pm • #3
1 Featured Post

What a great idea! -Not only for your buyers, who are able to share with friends and family the beautiful new home they just purchased, but also the awesome exposure & potential referrals you can get. Especially for military families, this is a special feature that will add that much more value to you as a realtor.

Thanks for sharing the awesome idea!

Kind Regards, Nicole Weidauer

The Egerer & Weidauer Team, Keller Williams Realty North Seattle

P.S. I checked out your website and I just have to say.. way to go on House Hunters! How exciting! I love the show, especially now since I am AR friends with one of them :)

4:13pm • #4
130,957 Points 2 Featured Posts

Suzanne-We have to get more creative these days. I've lot to hear ideas anyone else has.

Julie-I'm hoping it will be a value added service that pays dividends. Either way, I'm excited for my clients to be able to share this with their families and be part of it.

9:56pm • #5
NOV
04
2008
576,095 Points 3 Featured Posts

What a wonderful and creative idea. I will have to try that on my next buyer which could be any month now. HAHA.

6:28pm • #6

This is a great idea to get referrals. Providing clients with a cd that documents the contents of their home for insurance purposes is also a plus!!

7:32pm • #7
130,957 Points 2 Featured Posts

Charles-When you do try it, you may get some buyer referrals you didn't expect. :)

Debra-Another tip I've heard for listing agents is to pass out CDs of a a tour to the immediate neighbors.  Then offer them the opportunity to have their home toured and provide a CD to them for insurance purposes.  If they don't have an agent, you will most likely become their agent of choice.

8:49pm • #8
1 Featured Post

Michele - Great thinking outside of the box; can see why you are one of the top agents in Charleston!

9:10pm • #9
NOV
07
2008
NOV
08
2008
367,193 Points 5 Featured Posts Outside Blog Called Shot Master

There is a company in Massachusetts that will post a home website for you, then, after it closes, she will change the title to include the name of the buyer and for a small fee, activate it for another year.  Then, the new homeowners can send it around to all of their friends and family.  I have found it helpful.  Doing the filming myself, just isn't easy for me.  Wish I had your talent!

2:50pm • #11
NOV
09
2008
130,957 Points 2 Featured Posts

Thanks Bobby!

Guy-I'm brainstorming for other ideas too!

Frances-I think that's a great idea for agents that use domain name listings can transfer that to the new owner but leave their contact info on it :)  The video appearance on this tour are actually photos that are stitched together. It's very easy and visual tour offers some classes to teach you how to do it. The software is pretty amazing.

4:46pm • #12

This is a great idea.  I am going to do this for the home I sold today to out of towners who have lots of family in my area.

10:39pm • #13
531,037 Points 4 Featured Posts Outside Blog

Michele: Visual Tour is a great program. I have used it in the past

11:56pm • #14
NOV
10
2008
130,957 Points 2 Featured Posts

Mary-Awesome! I hope you get referrals from it!

Roland-I'm really enjoying VT and looking for more ways to use it.

9:15am • #15
NOV
12
2008

Great post Michele. I've been using Visual Tours since the begining. I was also fortunate to be chosen by Visual Tours to tape a testimonial last week at the NAR Conference in Orlando. Thanks for sharing and warm greetings from Paradise.

Team Paradise Logo

5:41am • #16
469,553 Points

Great idea,  and something everyone would enjoy.  Thanks for sharing and enjoy your new found referrals.

Shelton

4:33pm • #17
NOV
13
2008
469,553 Points

This is an awesome idea and one that I am going to look into. Thanks for sharing.

 

Chris

10:57am • #18
NOV
18
2008
168,217 Points 2 Featured Posts

Another "out of the box" thinking that is also beneficial in many ways to the end user.  I love the idea of providing a CD for insurance purposes.

12:07pm • #20

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Michele Reneau, Realtor, CRS, ABR, GRI ~ Charleston, SC Relocation Experts Team

Summerville, SC

More about me…

Certified Staging Professional (CSP) Elite Instructor

Address: 628 Long Point Rd, Mt Pleasant, SC, 29464

Office Phone: (843) 814-6680

Email Me

Charleston SC real estate, Military Relocation Experts serving Goose Creek SC, Summerville, SC and surrounding areas. CSP Elite Instructor, How to Maximize Your Client's Equity Through Home Staging.



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