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Customer Service is a MUST!

By David Slavin, ABR, SRES www.FortBendHomeFinder.com

In today's market, it is imperative to give the best customer service possible. By giving the best customer service, your clients will become your cheer leader. Word of mouth and referrals are THE best method for business growth. It gives you instant credibility and the willingness to work with you without interviewing other agents. This is also the most economical way to develop and gain more business. When you are trying to move your business into a referral based business, you must keep your customer service going long after the closing.

What are you doing to keep clients thinking of you and referring you? Are you giving them gifts throughout the year, or calling them every month, or are you not doing anything (which is not a good way to get referrals)? Please share what you are doing to keep yourself at the top of your past clients mind?

Posted by David Slavin, CDPE, ABR, SRES RE/MAX Grand on 10/04/2008 01:56 PM

Comments (9)

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9 Comments on Customer Service is a MUST!

OCT

2008

David: I couldn't agree more. Excellent customer service has always produced a referral stream for me. Take care of your clients and they will take care of you!!!

harford county maryland christian realtor REO expert

David, You are right! Under promise and OVER Deliver! Good customer service is key if you want referrals.

Davis-I just started the Buffini 100 Days to greatness. He encourages 5 personal letters a day to past clients, a pop-by and a Customer appreciation program. It does make a lot of sense, treat your clients well and they will be glad to refer you to someone they know.

"Not Your Average Joe"

Joe Federico

Service is a MUST. I continue to keep in touch with my clients after the purchase is complete. For me, they may want to refinance one day or know a friend. I provide a monthly newsletter and also send an occasional tips about credit, scams, etc.

OCT

2008

Kelly - you are right. we must take care of our clients if we expect them to take care of us.

Joseph - I haven't been to the Buffini 100 days but the only problem I see with it is what do you do when you run out of past clients to write letters to?

John - I send monthly newsletters as well.

OCT

2008

I stay in touch with my clients after closing through monthly news letters and telephone conversations. I don't give gifts...what's the point? Does the closing attorney give a gift? Does the lender give the buyer a gift? (you see where I'm going with this) If you give your client exceptional service, they'll use you again, and they'll refer you to their friends/family.

OCT

2008

I think gifts make the client feel appreciated. Yes, customer service does to but have you ever seen anyone not feel good when they receive a gift? By giving gifts shows appreciation long after the sale is over.

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