I am assuming that all of you are providing a superior service, targeting a specified niche market area. Otherwise, you will not last in the Real Estate industry - now more than ever.

But what about targeting a niche person? Someone in a specific profession, age group, or demographic that has clout.

A Sneezer as defined by Seth Godin is somebody who is the early adopter, or innovator who tells everybody about the latest and greatest thing. The people who set the trends by discovering things of value to them that eventually make it to the masses - these people are the greatest marketing medium you could ever ask for. They are the group of people that take the time to give you referals.

A referal client is the best client. You don't need to sell them, or they are already very close to the bottom of your sales funnel. Referals are the most efficient way for a Realtor to conduct his/her business, it is how the best in the game continue to be the best in the game.

So what if you started targeting a niche market of sneezer's that would spread the word on your remarkable service? In theory you would be bombarded by referals because people trust the word of Sneezers.

What if you marketed to doctors specifically? What if you knew the lifestyle of a doctor so well, that you could relate to them on some level, no matter what their personality type is? Right down to their tax breaks, perks, bonuses, and demanding work schedule - they would probably like you for appreciating their profession.

So you farm doctors. You make specified marketing material geared towards being a doctor's Realtor. You mailed them, you cold-called them, you posted on their forums, you became members of their business associations etc. Somewhere along the way you will get a client And with your superior service one of these client's will tell their colleagues in this tight knit community. Word spreads like a virus through Sneezer's and eventually you are the go to person for doctor's buying Real Esate.

Your old methods of Marketing are dead. They may make you an average Realtor - but who becomes a Realtor to be average? To make an average living, if that is what you wanted a salaries position is far easier for average money.

Market uniquely. Market specifically. Market Loudly.

Be Remarkable or become average at best.

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