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How the Heck Does Facebook Bring me Business? Three Simple Letters...SOI!

I just finished reading Cat Zwicker-Grant post where she asks I have Facebook and so what? Did she sign up for this just to have imaginary pillow fights and find out what type of instrument she is? While unfortunately you do have many people who send those crazy things daily, against popular demand, facebook can actually be useful.

I joined facebook a few months ago and really did't understand how it can help my business until just a few weeks ago. Here is how you use facebook to make business for you.

The people who request to be your friend are those that either know you or want to get to know you. It may be someone you went to school with, or worked with. Possibly someone who works in real estate at well, or mayve just lives in the same area as you. Once you become friends with somone,they become part of your sphere of influence on the facebook network. In fact, they will even bring more people to your facebook site by suggesting others to add you as a friend.

I moved from PA back 10 years ago and since then have had extremely limited conversations with my friends from PA. Since joining facebook I have since been able to find many friends that have no clue I was involved with real estate now. Because we have known each other in the past, they have a level of trust with me already and contact me for assistance with real estate.

The current addition by Activerain of the twitter application for our posts & adding the twitter feed application for facebook has made it effortless for communicating my knowledge with my facebook SOI. I simply write my post on Activerain, it is automatically sent to twitter which sends to facebook, I don't have to do anything else.

When discussing effective ways to market yourself, SOI is always one of the first things that comes up. We know how important it is to let our sphere know we are now selling real estate and allow them to send you leads. This idea of using facebook to feed your SIO is kind of like sending out your newsletters but without the postage.

So while you may get Obama thrown at you 4 times a day, be in 32 pillow fights a week, you are also sharing your blog with a portion of your SOI on a regular basis. Since you are always looking for ways to get more subscribers to you blog...this is just another simple way increase your readership through your friends on facebook.

Myrtle Beach Real Estate Expert- Jeremy Blanton

Posted by Jeremy Blanton on 10/05/2008 02:37 PM

Comments (44)

Facebook in the Online Marketing Channel

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44 Comments on How the Heck Does Facebook Bring me Business? Three Simple Letters...SOI!

OCT

Well Jeremy it looks like I'm just going to have to take a look at Twitter and Facebook, now that its thats easy to do. Thanks for sharing the info. ~ Newbie

Jeremy, I use Facebook too and it actually did bring me a new buyer! I was so excited that I posted it in my blog just last week. Facebook has reconnected me with lots of old friends and has been great. You are absolutely right, it is our SOI. Personally, I only use Facebook for people I know in real life. Good post!

Good blog! I was trying to figure out why I was doing Twitter & FB :-)

Good advice JB. I joined Facebook awhile back at the urging of my little sister. I have connected with tons of H.S. people which feels odd & good.

Jer...

Odd, I was just on FaceBook for the first time in a month, I need to work at this a little more!

I love Facebook because it helps me to keep in touch with my former clients without seeming pushy.

Tina in Virginia

Jeremy -YOU are my facebook GOD! You answered the one question I posed in among the comments on my post, which was how to make all of this interact togethre so all I have to do is update on AR!!! HUGE HUGS! I'll work on that tomorrow. Spent a full day with clients and it's happy hour for this cat!

Cat- I am glad I could finally answer your question...Hopefully all the people who read your post will come by here too!

Jeremy, good point. Anything to expand and keep in contact with that SOI.

The more automated it become the more likely I will do it thanks for the directions

Jeremy, I do use Facebook, Twitter, and many more networking sites. So far no business, but I'm glad to know you have seen a positive income from being on these networks.

Mana- I have received a few leads from using these networks

Jeremy,

I do use Facebook, Twitter, My Space, etc.....but most of what is do is rss feed from AR. No more time.

Brilliant information JER. Thanks for always keeping us updated and in the loop!

I get it, I thought it was just for kids, young adults etc.

Richard

OCT

Although I hate the pokes - I have reconnected with former high school friends I haven't heard from in years... SOI, of course :-) Thanks for sharing .

This is an excellent way of describing it, Jeremy. thanks for the post. I've been struggling with understanding what I'm doing on FB. It's incredibly time intensive and easy to get distracted. <gr> Do you actively add to your SOI by "friending up" with folks in related groups? have you tried their targeted advertising yet? I'm told it's the best bang for the buck around and that it has Google Adwords beat 2 - 1.

Juliet

The power of Facebook is the feeds you can submit your blog to. I quit throwing sheep a long time ago, it was so annoying. Now if I can throw Obama, maybe I'll reconsider. :)

Hi Jeremy - I think facebook is great and have been getting traffic to my blog since I have been sending my posts there. I have also recieved comments from people in my local area. It works!

I hate all the junk that gets sent your way though.

Jeremy, how do you forward to facebook?Thanks

Increasing and paying attention to your SOI is an important activity. I just hate getting hit by hurling sheep.

I signed up reecently but, I haven;t figured out how ot make it a "part of what I do".

Jerremy - i am so happy that you have seen some results! It takes time for Facebook, MySpace, Twitter and the likes.....patience! They really do work!

Thank you for answering the reason I need to develop a facebook and other more social networking stes

OCT

I know I need to get with the program on this. Thanks for the reminder! GBU!!

Hi Jeremy: Thanks for sharing your Facebook & Twitter secrets! My mom lives in Calabash NC... me and my daughters are coming over to visit for a few days on Thursday night! Can't wait... I wish that I lived in the MB area too!

Hi Jeremy! You won't believe how I found this post! I went to AR and searched FACEBOOK RSS FEEDS after spending about two hours trying to add my AR feed to Facebook! I'm going to check out Twitter to see if my AR is feeding there and will see if I can make that transfer over to Facebook, like you said! Wish me luck!

Okay, here's my problem- I type http://www.ActiveRain.com/debe to use this as my feed on Twitter (and tried it on Facebook) and it keeps telling me that the URL is unknown (I've tried all lowercase letters as well)! HELP!

Jeremy...Active Rain's linking to Twitter was absolutely brilliant. Did you get a chance to go to the Hard Rock before it closed?

Bobby Wallace

Charleston, SC

I got Facebook but, still no Twitter--my AR settings are correct, just not feeding to Twitter!

Sorry I took up space here on this post for this Jeremy!

Ok Debe,

First, go to twitter.com and make a login name & password...after you have that set up, go to your mysettings on your AR profile and enter the username and password...then AR will feed to you twitter.

OH, you rock Jeremy! I got it! WOOHOO! I had my AR profile set up but, I just went back and checked and unchecked boxes, etc. and it worked! Thanks so much!

Jeremy, love your side widgets. Yes, facebook is great for your blog articles but I'm not real fond of all the push, pull and pokes...and definitely SOI

Great post! Thanks for the tip about automatically sending your post to twitter. I did not know this existed and always posted my blog to twitter manually. You just saved me loads of time. Kudos.

OCT

Sounds like I need to take another look at Facebook and try to figure out Twitter.

OCT

Jeremy This is great, just used it for blogger's choice selection so CONGRATS!

I am loving how all of these social networks are starting to run in full circle...

Congrats Jeremy your post was selected for the Blogger's Choice Award!

OCT

Great post Jeremy! I was wondering how Facebook came into play. Here's the thing. I got the AR to Twitter figured out but now how do I go Twitter to Facebook> Help!!!!!

What is SOI? Is it Sphere of Influence?

OCT

Thanks again, I have to check and see if I have Twitter linked to my Facebook...around in circles!

NOV

I joined Facebook and have never really done anything with it I need to revisit and revise my Profile, thanks for the tip

Phylis Pafumi

NOV

Good thoughts. I was thinking of doing this since the AR change, so now you convinced me.

Jeremy,

Great post. I'm on the same boat. I had Facebook for quite while but never did anything with it. I added the AR to Twitter feature and the Twitter to Facebook. It took a little time but not too difficult. Now I visit Facebook almost everyday and look for new frineds to add to my online SOI. Its easy and non confrontational.

NOV

thanks Jeremy...I am on both Twitter and Facebook but haven't been utilizing either place yet to its fullest potential...guess that is something I have to work on...

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