What is the problem in asking questions? For one, it often puts people off? A person will only share with you there most personal information when they have a sense of who you are and what your about.

A fair question to ask when beginning to qualify a Buyer prospect would be to find out what there financing options are. Over the years I have asked this in many different ways. " When it comes to purchasing will you be paying Cash, Gold Bars or Persian Rugs? " Often times a little light hearted humor can get you past those difficult moments that must be bridged.

In the example above the leading question allows there to be a moment of humor before the buyer shares the info with you. You may turn off the buyer if you were to ask a buyer who was not ready to share this info with this type of question " What Lender are you qualified with ? " Tread lightly and reap the rewards.

Other problems encountered can be asking to many questions. For years I have made it my practice to show at least one property to every buyer who calls. For the most part people do not call just for the joy of running you around. A quick showing, usually of a home that the buyer has driven by ( sign call ) will allow you to assess them as they asses your listing.

I have found that I can learn as much as I need to know from this one showing as I will need in helping them find there next home. Where as if I had spent a lot of time over the phone asking detailed questions up front the task could be more difficult.

Let me explain. Buyer's when asked questions like how many bedrooms and bathrooms or size of rooms etc. will always give you there fantasy. A walk through showing with questions and answers will show there true needs.

It has served me well over the years. The more you do it the better you become doing it. Perhaps it will work for you.

Remember your ABC's ' Always Be Closing'.

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11 Comments on Dont' Ask Questions, Ask Leading Questions

OCT
05
2008

Great idea Herb.

9:33pm • #1
456,013 Points 13 Featured Posts Localism Sponsor Outside Blog

Herb - we all develop our own style, but I fully agree with your approach, question after question can be a turn off.  As you rightly pointed out leading questions should be used.

10:51pm • #2
258,770 Points 26 Featured Posts Outside Blog

Herb -nice to see you - great advice as always - thank you for sharing -

11:55pm • #3
OCT
06
2008
132,161 Points 25 Featured Posts Outside Blog

Thanks for the read Jamie.

How is Jennifer doing. You got any snow back there yet?

Hey Thesa. Hope all is well with you and your summer move.

8:47am • #4
OCT
10
2008
4 Featured Posts

Herb ~  Interesting post with validity for sure.  Getting to know our clients as people helps us to fill their needs much better.  I have never heard, though, of Persian rugs being a good method of financing.  :-)

1:19pm • #5
OCT
11
2008
3 Featured Posts Localism Sponsor

I completely agree.  I know that many real estate books and training courses tell you to get the potential buyer into the office before showing them any houses, but I've been open to showing them one or two houses and talking with them while we were in the car and viewing the homes.  I also think that your questions should be directed towards understanding their motivations (is your lease expiring?  did you just move to ABC City?, etc) and then try to uncover why they need 4 bedrooms, a big back yard, etc. 

7:42pm • #6
OCT
12
2008
132,161 Points 25 Featured Posts Outside Blog

Sarah,

In these troubled times one wonders what methods of financing might be acceptable in the future? :`)

Kerry,

Absolutely. There is also something that can not be taught. Experience.

9:21am • #7
123,511 Points

Thanks for the information.  There is value to the manner in which questions are presented.  You are Right in adding a bit of humor in order to get to the information we need.  People need to feel comfortable with you before they will open up.

9:35am • #8
OCT
23
2008
156,014 Points Localism Sponsor Outside Blog

Good post Herb.  I also believe that it is easier to ask those questions when you are doing something with the client such as showing a home.  In that case certain questions come up naturally.  However on the other hand some agents age very skilled at building rapport over the phone.  It is a matter of "playing to your strengths".

7:22am • #9
132,161 Points 25 Featured Posts Outside Blog

Jon, Thanks for stopping by and the comment.

8:21am • #10
132,161 Points 25 Featured Posts Outside Blog

Pam,

I couldn't agree with you more. I trained under a master of phone techniques. Try as I could I could really never close them on the phone like he could. I soon found that for me I was much more comfortable face to face. For me it was always easier when I could read all the language not just the voice.

8:25am • #11

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Downtown Portland Real Estate Broker~Herb Hamilton

Portland, OR

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