I found it hard to get my head around the differnce between general interest articles and press releases. I want to detail here the differences I have learned over the years.
Articles
1) Articles are usually general interest, opinions, how to guides, do-it-yourself guides, and advice.
2) Articles are told in first person. Blog posts are more times than not in the article format and not in the press release format.
Press Release
1) First Press releases are announcements, something big is breaking. In press releases state just the facts. It is ok to be very detailed and wordy.
2) Avoid personal opinions or interjecting about yourself. If you want it to be news worthy write in a news worthy format. Stick to the facts, quote as many people as you would like. The opinions and comments of of others will strengthen your story.
You can compare the difference by reading my blog and comparing to the following press releases.
http://www.prweb.com/releases/2008/06/prweb989074.htm
http://www.prweb.com/releases/2008/02/prweb683734.htm
http://www.prweb.com/releases/2005/07/prweb264413.htm
Pearl Real Estate Marketing
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In today's market you should issue a press release at almost every opportunity. It helps with Search Engine Optimization and helps get your message out further. You should also post a copy of the press release on your blog.
Here is an example of how we leveraged a press release about a new product launch:
Press Release: http://www.prweb.com/releases/estridge/homeowners/prweb1518314.htm
Our Blog: http://www.urbacs.com/blog