Years ago I had a friend who had graduated from the University of North Texas in Denton. He had worked his way through college by cutting grass and doing landscaping.
By the time he graduated, he had such a big landscaping business there in Denton, that he figured he'd have to take a hefty cut in pay if he closed up shop and took a regular 9-5 job.
For some reason, I heard my brain say to me, "Ask him who's his best customer?" and I don't know why my braind said that to me. Nevertheless, I asked.
My friend told me it was a Denton funeral home.
A funeral home?! What gives, I thought.
He went on, "Every morning unless it's raining relentlessly, we cut the lawn at the funeral home."
I asked him why?
"Well, I asked the funeral home the same question when we got the contract. The owner told me that his clients expected his funeral home to look spic and span and perfect every day and every moment of every day," my friend explained. "When it's your family member's funeral, there are no second chances for the funeral home to look better the next time."
From that I extrapolated to my real estate business: Every house gets a new yard sign. Our offices are cleaned everyday and kept spotless. We offer our visitors coffee, and we always make them a fresh pot. Our yard? It's mowed twice a week during the growing season and once a week during the fall and winter. Our cars? Washed everyday....sometimes twice.
What have you learned from other businesses that you've found are also letter-perfect for the real estate business?
BILL CHERRY, REALTORS
DALLAS
214 503-8563
1 800 314-7110
Our 43rd Year Selling Texas.
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