If you've been working with internet leads for any amount of time, you've heard most sales pitches and probably even tried many of the services. Well, there is one in particular to avoid.
Real Estate Client Referrals, or RECR is selling bad leads and calling them referrals. Hey! If I was getting enough REFERRALS, I wouldn't need the leads, but that's another story.
Recently I had the displeasure of falling for the pitch. It was pretty simple. They wade through the leads find the good ones and pass them on to me. Heck, I've been looking to hire someone to do just that anyway, so it sounded like a match.
When they called me originally, they said they had a HOT buyer which turned out to be someone who answered, "Yes!" when asked "What other cities, besides Buford are you looking into?" and "yes" to "Who are getting your mortgage through," since the lead came as "PREQUALIFIED."
Over the next 11 leads, I received another one that answered, "Bueno" and "So Sorry" when I began to ask for the individual looking for the home.
Nice people, mind you, but if they don't speak English, should it count?
Amber at RECR.com's response: "Well, sir, we're not sure about your area, there may be..."
STOP THE CAR!
Are you serious? Are you kidding? Nope, it's not April 1st. What is really annoying is that one of the major factors that came into account when going with them, was their an advertiser on ACTIVE RAIN.
I've learned my lesson. No more sponsers of AR and no more NEW internet lead generation activities. Oh and for those that are interested.
12 Leads Received
(out of the 5 lead package w/ replacement - for $500)
Average Purchase Price $125K
2 Real Contacts
1 Angry Person Who did NOT want to be called
2 Non-English Speaking Individuals
1 Bad E-mail Address (Scrubbed? Are you sure?)
1 Person who wanted Foreclosure lists so their agent could show them to her.
2 People who although I was unable to reach them, were looking for homes that were priced for $50K and under.
Well, gee, Joshua...
Maybe if you pay for an upgrade, they will find guys on death row who are interested...