One of the best referral generators I've heard of is simply a delicious fruit basket.  

A realtor would send a fruit basket to his client after the close of a successful close of escrow.

Unlike candy, which tends to get hoarded by the recipient, fruit has a built-in expiration date, so people keep it on display to share.

He sends this fruit basket to his client's place of employment, which makes them feel special. When co-workers ask where it came from, the client simply says, "My realtor gave it to me." This opens the door to many subsequent referrals

Jason C Mitchell PLLC

www.mitchellgroupaz.com

 

 
Posted by Jason Mitchell on 10/06/2008 01:43 PM   Comments (5)   Closing Gifts in the Offline Marketing Channel   referral generator  
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5 Comments on send closing gifts to the office

OCT
06
2008
129,765 Points 1 Featured Post Outside Blog

This is a great idea. I generally send thank you cards (with business cards inside) after a successful closing.
1:57pm • #1

Jason, this is a wonderful idea!  Thank you.  I am going to share it with the girls in the office.

Have a wonderful day!

Nyana - Office Manager, Barbara Kehl Realty
3:12pm • #2
NOV
28
2008
102,091 Points Outside Blog

I never thought about candy being hoarded but you are right! Great tip!
10:45am • #3
DEC
27
2008

I have used fruit baskets in the past and I have received great response from my clients.
3:51pm • #4
FEB
08
2010

Hmm, that sounds yummy...I'll remember that but wouldn't it be better to hand deliver one if you had time so you would have contact witht the client.
10:48am • #5


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Jason Mitchell

Scottsdale, AZ

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