We are all guilty of it. Those powerless, ineffective emails that litter the digital landscape and fill our email sent folders. It's a common malady in every industry what with our casual use of email communication. It’s gotten to the point everyone considers the medium of email like text messaging and instant messages.
Lackadaisical Emails
Too often our emails go out filled with spelling errors, lack of capitalization, poor or no punctuation and cryptic abbreviations. Remember, emails are permanent digital opportunities to confidently demonstrate your value to you potential prospect or client. To send out emails in this manner is a wasted opportunity. Consider this, a consumer has taken a bold step to communicate with you and provide their "treasured" name and email address (and if you’re fortunate - a phone number too). In your response you begin your email with "I appreciate you ...." and conclude your email with, “I look forward to hearing from you soon.” Surely we can do better than that!
People Judge Us By Our Communication Skills
We live in a cold, cruel world and people judge us by the words we choose - yes even in our emails. Think of your follow up email like your resume "cover letter". In fact, that’s what you are really doing - you are interviewing for a job, to be their agent! I’m convinced we miss opportunities by using tired, lifeless, ineffective phrases in our email correspondence (and in letters too).
Be Positive and Take Control!
Are you ready to come across more positive and in control? If so, take a look at these 5 ineffective email phrases and be ready to omit them from your correspondence. Go to the Dakno Real Estate Marketing Blog NOW!
Helping you communicate more effectively,
Bobby Carroll - Your Crystal Coast Blogger
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Bobby, good information and I read the link attached. I think everything we write should have a "call to action" and creative as well.