We've all heard it before.

Why not take this time when things are slow to re-think the basics. No matter what you're selling, the basics are usually the foundation to all success. As we get caught up in "life" it seems the first things that go are the basics.

I recently noticed during a meeting one of the customers in the room was a "watcher". They looked at everyone. Body movements and how they spoke. Everything. It seemed that everyone in the room was "interviewing" for this person and didn't even know it.

We have two ears and one mouth so listen twice as much and talk less. All things we have heard before right? Well after this meeting, I spoke with this person and asked him what he was "watching"? He says to me, "I was looking for the Realtor I am going to use to list my home and help me find a new one!

Wow, pretty cool stuff. How we act in normal day to day life can have a HUGE effect on not only our personal life, but professional as well.

The "needy" looking people were glossed right over, the ones that were "stuffy" "didn't get a second look" he told me. "It was the 2 that looked as if this market was on fire that got my attention. They were confident, self assured and looked like they were movin-on!" (as it turned out, these two people were in the bottom half of the"sales leaders") - One very new and the other, a veteran, was out of the "game" for almost a year and was making A"come back"! 

If any of you are single, or have gone through a divorce you may relate to this. When you're out on "the hunt" looking for a mate, have the spear in your hand and you're aggressively hunting - have that look in your eye................. usually nothing happens. It's when you put your guard down, stop the "hunt" and just be you that something usually happens. Well, the same holds true in this case. The term "fake it till ya make it" came to mind.

The customer is scared in this market. They look to us as they would a doctor when they're ill. We know our market and have the best interest of the customer in mind. We're educated! We follow the market as it pertains to us!

The media has turned our customer into a timid one. We're here to give them Real Estate "therapy" and they need it.

So next time you're out and about, stop and think how you come across to others. Do you look like the successful Real Estate professional they are looking for?

Sometimes, when you're living your life, you too will be observed by others and not even know it. You may be interviewing for the next listing or sale that could really help about now and not even know your being interviewed.

As always, thanks for reading!

Jeff