First of all, you don't need a myspace account or a myspace profile to advertise. Even if you have a profile, you need to create a separate account for advertising. Ads can be targeted by geography, gender, age and interest.
As well, MySpace ads offer interesting stats, just what you'd expect from a Google company. But maybe the best feature is Build an Ad:
Build an Ad has an easy-to-use interface that offers a lot of creative options. You can build a box ad or a banner. Use a pre-made template or upload a picture. Size, scale and color your fonts. Experienced designers and novices will like this feature.
Finally, a word about the audience. Every social portal has it's own vibe and character. Here's what we think:
- MySpace is like a bar
- Facebook is like the YMCA
If your product or service targets the party crowd - 21 to 30, not married - then MySpace has a powerful new way for you to reach your elusive audience. It's not just for brewers of beer - MySpace is a great channel for reaching young adults interested in fitness, fashion, health, culture and more.
If your audience is adults 30 and up, tune in again for our upcoming post on Facebook advertising.