My recent marketing efforts have been spent on developing more referral sources for non-loan work.
Monday's appointments were all from referrals.
*One appointment was referred by a notary who owns the local UPS store. We send work to each other. She does not: work on weekend, notarize wills, or provide witnesses (too much time away from more lucrative shipping work). My big coup for will work is that I can furnish witnesses on weekdays. They are secretaries in the building I use for notary work. They are always happy to earn $5 for 5 minutes of work. All are single moms so the $5 is very welcome.
*One appointment was for adoption work. The three biggest multi-doctor offices in my county all refer all their patients to me for notary work. This is a result of me calling on the office managers and leaving cards whenever I am at the office. (The three offices combined serve 25% of the total population of my huge county.)
*One appointment was for a language translator. We refer work to each other. We both get calls for both notary and translation work and refer clients to each other. She called me for the first appointment and turned into a referral source as well as client.
Coincidentally, all docs were bound for foreign destinations: South Africa, Ethiopia, and Columbia. Fun and lucrative work: $225 for 3 hours including driving. I drove to the doc's office. Others drove to me. Everyone paid at the appointment.
This week I'm meeting with a non-attorney immigration specialist. I notarized some docs for him recently. He has the energy and drive of youth but my marketing chops are better. I will help him, he will refer work to me.
Good luck! LauraV
Very smart! Good for you to think outside the box!