My recent marketing efforts have been spent on developing more referral sources for non-loan work.

Monday's appointments were all from referrals.

*One appointment was referred by a notary who owns the local UPS store. We send work to each other. She does not: work on weekend, notarize wills, or provide witnesses (too much time away from more lucrative shipping work). My big coup for will work is that I can furnish witnesses on weekdays. They are secretaries in the building I use for notary work. They are always happy to earn $5 for 5 minutes of work. All are single moms so the $5 is very welcome.

*One appointment was for adoption work. The three biggest multi-doctor offices in my county all refer all their patients to me for notary work. This is a result of me calling on the office managers and leaving cards whenever I am at the office. (The three offices combined serve 25% of the total population of my huge county.)

*One appointment was for a language translator. We refer work to each other. We both get calls for both notary and translation work and refer clients to each other. She called me for the first appointment and turned into a referral source as well as client.

Coincidentally, all docs were bound for foreign destinations: South Africa, Ethiopia, and Columbia. Fun and lucrative work: $225 for 3 hours including driving. I drove to the doc's office. Others drove to me.  Everyone paid at the appointment.

This week I'm meeting with a non-attorney immigration specialist. I notarized some docs for him recently. He has the energy and drive of youth but my marketing chops are better. I will help him, he will refer work to me.

Good luck! LauraV

 
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4 Comments on Build your referral base to get more non-loan notary work

OCT
08
2008

Very smart! Good for you to think outside the box!

10:48am • #1
OCT
09
2008
Localism Sponsor

What a helpful marketing post!  Buy Laura book; it's the best.

Are there any particular doctors that handle adoptions in a city?

1:14am • #2

Thank you for your kind words, Melissa and Joan.  I think being a successful notary these days is all about thinking outside the box because the box is in foreclosure.

Doctors rarely handle adoptions.  They are just involved in the process, like notaries.

People adopting babies need to have physicals with lab work done to show the agencies/orphanages that they are healthy people, HIV free, and sometimes show that they can't make babies.  These types of exams and tests are almost always done at the offices of General Practioners aka Family doctors.  Our job is to watch the doctor sign the reports and notarize her/his signature.

Besides adoption work, GP and Family medicine offices also handle exams and tests for people who are taking jobs abroad - especially if the people want to teach in the new country.  The 3 medical offices I wrote about all use me exclusively for this work, too.

If your city has any adoption agencies, drop off some cards.  Most agencies have their own notaries but might need a backup for mobile work.  I would only telephone distant adoption agencies if you live in a very high population city where there might be a chance of someone adopting a foreign baby your city.  Your coverage area would have to include around 2 million people.

9:50am • #3
OCT
11
2008

Good job, Laura.

Thank you for sharing your strategies with us.

11:05am • #4

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Laura Vestanen

Point Roberts, WA

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Professional Notary

Address: Address and directions provided when you call, Point Roberts, WA, 98281

Office Phone: (604) 484-3681

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