Having started as a real estate agent with a focus on lead generation back in 2002 I've now built that lead generation system into six teams and a couple of actual real estate offices however we have really stuck to the MREA system of compensation. This has given us a model to grow with however it also has some significant limitations with regard to growing to a full blown offices.
Over the last month we have been doing some major restructuring of the entire business model at our company BuyerTours Realty and we are working on leveraging the lead generation to ultimately be competitive with other companies which are more traditional in their approach. Ultimately it seems that the dependent model of a lead generation has size limitations. Even if we can continue to grow significant lead flow there are challenges in terms of training and accountability on a 50/50 model with large teams.
One of the ironic parts of this exercise however is that even in the current economy of less deals you would think that agents would gravitate to those who have the largest number of leads... That just hasn't happened.
We are now implementing a sliding scale of commission based on the size and productivity of the entire agent mix and we are excited to see how that ultimately translates into growth.
I'm sure I'll post on this subject some more at a later date however I figured I'd throw in a bit of commentary in the short run on some of my internal thoughts.
All the Best,
Glenn Sanford
--
Founder / CEO
BuyerTours Realty LLC &
Working The Magic, LLC
Check out my Real Estate SEO blog
Comments(0)