People know what they like. If you walked past a restaurant where the menu said "spaghetti, meat, vegetarian option", it's pretty unlikely you'd go in. Why? Because you need details to be sold something.

It's the same with househunting, a lot of people are starting their search for property on real estate search sites like Zillow, Redfin, Roost, Trulia, RealSeekr and so on. In the UK of course, people looking for property for sale start their search on sites like the one I work at, Globrix. But no matter where you are in the world, when consumers are on property sites with (literally) millions of properties, then they're probably not going to pay a lot of attention to the properties with one dodgy photo and a one liner as a property description.

That's why keywords are so darn important!

One of the main 'draws' of these new and clever property sites is that househunters can use keywords to filter their search, meaning they don't have to read through every blooming property that's in a given area to find out if it has a garden/roof terrace/parking etc.

Although us technical wizards that work at real estate search sites try to be as helpful as possible, we can only show users properties with feature XYZ if it's mentioned in the property description. And that's why we rely on agents to make the descriptions as detailed as possible. After all, if a property has a garden but it isn't stated, househunters won't see it in their search!

At the site where I work, we know for a fact that the agents who take that little bit of extra time to write keyword rich property descriptions, get much more traffic sent to them than those who don't.

So if you're an agent writing a property description, include all the relevant keywords you can! And if you're home is being listed with an agent and you don't think the description does it justice, get on the blower and tell them to sort it out ;-)