Questions on Zillow ?

This morning I opened my email and one of the feeds I get is from Sellsius. The question was being proposed about Zillow posting questions for the home seller or lisitng agent and the posting on Zillow. You can read the entire article here.

It was good food for thought but overall scary ? So much for fudiciary responsiblity to the seller. Here are a few of the questions:

1) Why are you selling? Just did a Pfizer listing appointment yesterday. My seller said, " We don't want anyone to know why we are selling "

2) Has it been listed before ?

3) Have you filed an insurance claim on the house for repairs ? What were they ?

4) Does the ownere have any pets ?

5) Are their any troublesome neighbors on the block?   Aren't there a few in every neighborhood ?

6) What is the realtors commission ?

7) What are the negatives ? (Yea the sellers will answer that one.)

And the most outrageous one of all is:

8) Why hasn't the house sold ? ( duhh, we're in Michigan )

To quote: Although "transparency" is a lovely buzzword and has its purpose, we see the Q&A as a possible obstacle to the sale of homes. Homes are bought when a potential buyer comes to the home to view it. By viewing it, they have the chance to fall in love with it. Everyone knows that when a buyer falls in love with a home the negatives are downplayed. If you give a prospect any reason not to come see the home, you will loose the opportunity for love to work its magic. A home's charm often outweighs the negatives. Q&A may work to prevent buyers from experiencing a home's charm.

I can't think of one seller that would volunteer any of this sampling of questions. Anyway the article is worth reading in entirety and certainly is food for thought but I don't believe we are really ready for such transparency or liability as listing agents. Can you imagine these questions on a sellers disclosure ?

 

24 Comments on Questions on Zillow ?

The guys at Zillow can be said to be trailblazers with this website of theirs.  But these questions?  Do they honestly think a seller is going to answer those questions truthfully?  I can't say I blame them for trying but it will be interesting whether those questions are still being asked in a year or so.

04/10/2007 06:12 AM by Palmetto Bay | Redland Real Estate | Maggie Dokic (EWM Realtors)


Maggie, I don't know of any sellers at this point that would answer at all. Maybe some FSBO's.

04/10/2007 06:14 AM by Missy Caulk Ann Arbor Real Estate (Keller Williams Ann Arbor, Michigan)


I think you may be missing a point.  These questions are to the advantage of the buyer-customer, who is anonymous until every little detail is known, then they may appear most likely after the listing expired, by the way where is that question? Sellers should not answer these questions, Hmnmmm, I think Zillow is working for the buyer without a license or disclosure to the seller, they built a better mouse trap.

04/10/2007 08:57 AM by Mary Strang, Viroqua, WI Real Estate (RE/MAX Hill Country)


Mary makes a good point-it's interesting that as skewed as things have traditionally been toward sellers, we're heading for the opposite end of the pendulum to skew totally against a seller's best interests.  Bet the lawyers are licking their collective chops at the prospect of zillow based lawsuits.

04/10/2007 09:26 AM by Leigh Brown Charlotte NC Broker/Owner (RE/MAX Signature Properties)


Leigh, I can't believe you used the pendulum analogy, I have been saying the exact same things.

Mary, good point. Thanks

04/10/2007 06:17 PM by Missy Caulk Ann Arbor Real Estate (Keller Williams Ann Arbor, Michigan)


Hi All, it's David from Zillow,

Please browse over to Zillow, do a search in your Zip and check the list of homes for questions - there are many helpful questions and answers posted and I personally think this feature is off to a good start.  

If you do spot an answer that is not helpful, please vote against it - and if there's an offensive question or answer, please flag it and we'll review it for removal from Zillow. I'm under no delusions that some people might consider abusing this feature but on the whole, you'll see that people are generally well behaved and eager to contribute positively.

Below is Greg Swann's read of Sellsius' list of Q&A - from the conversation on this post at the Bloodhound Blog:

"Of your list of 24 questions, fully 17 are material facts the buyer has the legal right to know:

  • 2. How long have you lived in the house?
  • 3. Is this the first time the home has been placed on the market by you?
  • 4. Have you ever filed an insurance claim in connection with the home? What were the circumstances?
  • 5. Are any obvious repairs needed? What are they?
  • 6. Have you had any prior price reductions?
  • 9. Does the owner have any pets? Describe them.
  • 10. Are there any troublesome or noisy neighbors on the block?
  • 11. Is there any traffic noise?
  • 12. What are the closing costs to a buyer (exclusive of financing)?
  • 13. What are the negatives of the house?
  • 15. Are there any smokers in the house?
  • 16. Did the basement or roof have any leaks since you were the owner? Are there any leaks now?
  • 17. Has the home ever been treated for termites, carpenter ants or other damaging pests? Is the home regularly checked for termites?
  • 19. Is the home currently vacant?
  • 21. What did you pay for the house?
  • 23. Is this sale in connection with a divorce, estate sale, pending foreclosure or job transfer?

The remaining seven questions are all topics wise buyers should raise and wise sellers should disclose:

  • 1. Why are you selling the house?
  • 7. Is the owner willing to negotiate the price?
  • 8. Is the owner willing to consider financing?
  • 14. What is the commission being paid on the sale? Will your agent co-broke with mine equally so I can get a rebate from my agent? BTW, my agent is from Redfin.
  • 18. Why is the home priced above the zestimate?
  • 20. When do you have to move?
  • 24. Have you been given any reasons why the home hasn’t sold?"

04/10/2007 09:45 PM by David Gibbons (Zillow.com)


I read the discussion, and I still think many of the questions are self serving and produce a liability for the agents. I also think most sellers don't want them answered except for the serious buyers considering making and offer and not for the general public. I'm sorry couldn't find where to vote for or against them.

04/11/2007 05:19 AM by Missy Caulk Ann Arbor Real Estate (Keller Williams Ann Arbor, Michigan)


Thanks Missy,

Next to the answers you should see: "Was this answer helpful?" with the option to vote Y/N. Both questions and answers can be flagged for deletion.

Some of the contributions are self-serving. Those agents are not doing themselves any favors and just like blogging, it'll take time to perfect the art of turning written discussions into business. 

I've been very pleasantly surprised by how keen owners and agents have been to answer questions. Here are a few good examples;

Are you motivated enough for a quick sale?

How far is the house from the water?

How big is the living room?

Interested

 

 

 

04/11/2007 09:31 AM by David Gibbons (Zillow.com)


Missy - thank you for the information - very helpful. 

04/11/2007 09:02 PM by Marygrace Liparoto, Top Realtor in Monroe Michigan (RE/MAX Experts)


They really asking no sense questions.

 

04/12/2007 07:14 AM by Mario Archila (RE/MAX SOUND REALTY)


Some are OK and any buyers agent would tell them. Some are quite intrusive.

04/12/2007 09:39 AM by Missy Caulk Ann Arbor Real Estate (Keller Williams Ann Arbor, Michigan)


Missy,

Interesting blog.  Would you care to post it to the Active Rain Zillow Discussion Group?

As a buyer's agent, I tend to agree with Greg Swann's analysis.  Many of these questions are questions which a buyer or their agent should be asking in the first place.  The veil of secrecy surrounding real estate transactions is slowing being lifted in this information age, which just now seems to be dawning.

04/12/2007 12:56 PM by Buyer's Broker of Northern Michigan, LLC


Joined the group and posted. I also entered my 1st listing on there to see how it goes

04/12/2007 01:19 PM by Missy Caulk Ann Arbor Real Estate (Keller Williams Ann Arbor, Michigan)


Thanks Missy - I really appreciate you trying it out.

d

04/12/2007 02:20 PM by David Gibbons (Zillow.com)


Thank you Missy for citing the post. (The comments there are also interesting).  Agents obviously understand the risks and see that just because something is technologically new does not mean it WORKS to sell homes---& that's what agents are trying to do---sell homes.  Barton & Fink do not come from the industry & their impetus to create Zillow came from their frustration as BUYERS (they said so).  Hence Zillow is a buyer-biased site. IMO.

David Gibbon raises the point of flagging, which is the mechanism by which false or misleading comments on Q&A are (eventually) removed from a home that is listed for sale. But consider the flies in the ointment:

1. Only interested parties have a reason to flag (i.e owner or listing agent). Until then, there is poison in the well.

2. Since anyone can post that a home is for sale, owners and LA may not even know the Q&A is happening and cannot flag. Until then...

'3.  for Owners who do not use the internet (there are some),  it is IMPOSSIBLE to flag false or misleading information about their home

4. Owners and LA are  forced to "claim" a home to oust the non-listing agent or person.  Then they are in the Q&A hotseat.  What's the penalty for not answering questions?

5. Owners and LA will be required to police the Q&A for false or misleading information. 

6. Zillow WILL NOT let an owner or LA opt out of the Q&A, EVEN if they claim the home.

7. Owners & LA may object to their home being listed for sale on this "transparent" venue.  Do they have a right to object? Zillow says NO.  (just as listing agents have no right to remove an inaccurate zestimate from beside their listing price---try asking)

8. Q&A favors buyers (nothing wrong with that so long as owners and LA get equal treatment--they don't) . Normally, each buyer is responsible to do their OWN due diligence. Community Q&A allows them to let others do the due diligence for them.

IMO, A home visit sell a homes. No home is perfect, but imperfections are overlooked when the feel of a home is "right".  Q&A creates reasons not to visit a home.

 

04/14/2007 11:38 AM by jf.sellsius


PS To David G and readers of the Greg Swann post:  Mr. Swann moderates his comments and did not post my rebuttal comments.  So much for transparency.

04/14/2007 11:48 AM by jf.sellsius


Ouch, I put my 2nd listing on last night. I have started to have second thoughts as the zestimate is so much lower. I'll let everyone know if I get any questions.

04/14/2007 01:05 PM by Missy Caulk Ann Arbor Real Estate (Keller Williams Ann Arbor, Michigan)


Missy...I put a listing on there too about a month ago. The zestimate was almost $50,000 lower. I ended up taking it off. The zestimate was way, way off, I know the particular area very well and have the comps to prove it.

p.s. I enjoy reading your posts

04/14/2007 04:20 PM by Mike Mitchell - REALTORĀ® - St. Clair Shores, MI (GMAC Real Estate The Kee Group)


Yea it seems like a double standard for our sellers, we give them a price. Which I spend hours doing so the house will sell in Michigan in a resonable amount of time; then I put it on Zillow, and it shows it soooooooooo much lower. Is that really looking out for our fiduciary responsibility to our sellers ?

As I said I am testing it but the more I read the more uncomfortable I get.  Thanks, Mike

04/14/2007 04:48 PM by Missy Caulk Ann Arbor Real Estate (Keller Williams Ann Arbor, Michigan)


Yeah, the more I'm reading I see that we're not the only ones that feel this way.

04/14/2007 05:09 PM by Mike Mitchell - REALTORĀ® - St. Clair Shores, MI (GMAC Real Estate The Kee Group)


Is anyone advertising their listings on zillow.com. I just started but am worried because usually the "Zesimates" are over priced, but my listing shows as the list price as over the zestimate, when I just comped it out at 20k below a model match floor plan without a pool, and mine has a beautiful inground pool and spa. Any positive results from zillow.com?

04/14/2007 05:16 PM by Brandon Joaquin (Re/Max Executive)


Has anyone on here ACTUALLY checked out Zillow's disclosure?

This is a copy and paste verbatim:

What's a ZestimateTM?

The ZestimateTM (pronounced ZEST-ti-met, rhymes with estimate) home valuation is Zillow's estimated market value, computed using a proprietary formula. It is not an appraisal. It is a starting point in determining a home's value. The Zestimate is pulled from data; your real estate agent or appraiser physically inspects the home and takes special features, location, and market conditions into account. Variations in price also occur because of negotiating factors, closing costs, and timing of closing. We encourage buyers, sellers, and homeowners to supplement Zillow's information by doing other research such as:

Getting a Comparative Market Analysis (CMA) from a real estate agent

• Getting an appraisal from a professional appraiser

Visiting the house (whenever possible)

• Creating their own estimate using the My Estimator home valuation tool

The way I see it: 2 out of 4 of their recommendations send a potential buyer or seller directly to US - the Realtor!!  I must admit I like Zillow.  Not only have I actually received a lead from Zillow because my photo appeared on a property that someone was looking to get value on, I also have their API tool incorporated into my website which gets quite a bit of hits and attention on my site. 

Instead of trying to fight it, maybe we should try to think outside the box and capture the exposure it provides and use it to our advantage.

04/22/2007 12:19 PM by Mark Houck (Home Selling Assistance Realty Group)


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Real Estate Agent: Missy Caulk Ann Arbor Real Estate (Keller Williams Ann Arbor, Michigan)
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