Real Living's dedication and stake in the ground as the first upscale, female focused real estate brand is receiving additional credibility this week.
Over the past weeks we've been pursued by Glam Media - the #1 source for women online - to establish a mutually beneficial partnership. Glam receives 77 million unique site visits per month. Huge!!
The first part of this relationship debuted today with Real Living providing content on the fine living secion of Glam's online luxury channel. This content will link back to Real Living where female consumers will be able to view listings, find an agent, etc. If you follow the link and click on "eco friendly building materials," you'll link back to Real Living.
Step two will debut any day now when Glam will place advertisements on RealLiving.com and our family of sites. Ads will be from well known, upscale, female targeted advertisers including Nike Women, Neiman Marcus, Lacoste and others. Via this partnership, Real Living will enhance the consumer online experience and co-brand with advertisers who share the same upscale, female audience.
Since 2002, when we re-branded our founding brokerages to Real Living - we walked our talk about building the first upscale, female focused brand. This partnership and Glam's desire to work with us adds credibility and confirmation that we've arrived. This is also just the start of the partnership. Both Glam and Real Living have ideas to further the relationship - stay tuned.
Another awesome step in our journey together! Proud to be a part of it! Keep up the good work R.L. Gang!
Dave Culbertson, Broker/Owner, Real Living Home Team