We are looking forward to publishing at least a couple of posts a month from him, focused specifically on our most popular topic of Real Estate Blogging Advice.

So, without further adieu…

Subscriptions and Subscribers: Where Are You Aiming?

By Dave Smith

Much is made of getting Traffic, Readers and Subscribers to your blog. 

However, not all blogs should have the same goals.  If your blog is monetized then it is clear that you want as many readers and subscribers as possible to see your pages.  But how many of us who are Real Estate Bloggers have actually monetized our blogs and are looking to make money from traffic and clicks?  I doubt very many are making a living or any real revenue from ads.

Extra reading from RET:
7 Compelling Reasons Google AdSense Will Ruin Your Real Estate Blog

I wrote today’s post to examine the difference between a short-term need Business Blog and a long-term need Business Blog.

Ongoing Interests Vs The Specific Need or Want

When I'm searching for a new home I start searching on the net.  I look at homes, communities, activities etc.  But once I've bought my home and moved to the community I stop reading about real estate and available homes in the community.  

I was using a targeted search to find specific information about a particular event in my life. 

This is unlike my hobby "Photography" this is something I'm always reading about.  There are new things in the field of photography going on all the time.  Cameras, software, photo sharing sites, services for storing photos.  Tons of information is out there for my hobby and I subscribe to those blogs which keep me coming back and reading because this is an ongoing passion in my life. 

I also subscribe to several photography magazines for the same reason.  One about Landscape Photography, one about Outdoor Photography and one on photography in general.  I have blogs that fit in each of these categories. 

At the Real Estate Blog Lab I want subscribers.

Unless anyone plans to quit blogging or stop using WordPress as their blog platform I want readers coming back to read what I've discovered about the things going on in the WordPress and REBlogworld (I like that term, thanks to Todd Carpenter and Jason Berman). 

My business blogs are not structured to attract that regular reader traffic.  I'm writing to have informative content about Tucson on the internet structured in such a way that it comes up competitively in lots of different searches (The Longtail).  This means I'm looking for more pre-qualified clicks and readers - not long term subscribers.  If someone subscribes, that’s fine, but that's not why I'm blogging and I'm not going to focus on getting more subscribers to my business blogs.

If you author a blog with a specific topic of ongoing interest, then subscribers are your goal.  If your blog is to help provide a service or meet a short term need, subscribers are bonus.

To Find The Remainder of this Informative Article, You Will Have To Visit This Article At Its Original Location On The Real Estate Tomato:  Click Below.

Hey Real Estate Bloggers, Where Are You Aiming When it Comes to Subscriptions and Subscribers?

Disclaimer: THIS ARTICLE HAS BEEN CHOPPED BECAUSE THIS IS A SYNDICATION OF THE ORIGINAL, AND IT HAS BEEN PROVEN THAT FOR SEO PURPOSES IT IS NOT A GOOD STRATEGY TO POST THE SAME ARTICLE IN ITS ENTIRETY IN MORE THAN ONE LOCATION.