Testimonials... Ideas that Boost Sales
A Testimonial comes from a person that was happy with the level of service you provided. They are not just happy, but so happy that they took the time to provide you with something that will help boost your business. The testimonial shows other prospects how your business can do a better job than your competitor and establishes trust with your clients.
Here are a few ideas to get a testimonial that will "WOW" your next prospect:
- Feature an Illustration - Unless you have professional photos, illustrations work just as well
- Use a Traditional, Short Headline - You want something that will grab your visitors attention and lead them to the whole story. Similar to what you do hear on ActiveRain. Not everyone will read your post unless you have an eye catching title or headline.
- Feature the Best, Benefit-Laden Snipet - Listen for the best part of the testimonial and feature it using a different font that is bigger and bolder. This makes it stand out from the rest of the story.
- Include an Audio Testimonial - Connect with your prospects by handing out an audio version of your customer's testimonials. This can easily be incorporated into your listing packet. Would that not impress your prospects? If nothing else, this would certainly help you stand out from the others. This sort of technique is currently being used by many ActiveRain members. Although this is not the exact technique, I can think of two users that utilize video today. The first is Active Brad who keeps us updated on all of the latest web applications. The other is Mike Mueller who shares his ideas and interviews on the net.
- Include Contact Information - Just because you know a testimonial is real doesn't mean your visitors know it's real. You can easily boost the 'Trust Factor' by including your customer's full name, city and state, and their web address.
Have you done anything differently with your testimonials that I can add to this list? I am always open to new ideas.
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Are you are looking to buy or sell a home in Frisco or another city in North Texas? Perhaps you love your home but would be interested in refinancing to a lower interest rate? If so, then I can help. I am a licensed Mortgage Consultant located in North Texas with over 15 years experience in the industry. I can help you get pre-approved for your new home loan in Texas and even suggest some very knowledgeable and professional Real Estate Agents in your area of choice. If you are available to talk, I am available to listen. Give me a call any time or visit my website for more details.
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