Multi-Million Dollar Producer-Do You Use This In Your Marketing?

Agents ask me all the time should I use Multi-Million Dollar Producer in my marketing?  I might get beat up right here in this post...but in most instances I tell them NO!  Our words are powerful and we can send mixed messages especially if..we are looking to grow our businesses.

When I see multi-million dollar producer I think good for you...yes..you definitely sold a few houses..as a matter of fact my views might be very different from the public perception.  Does it matter, public perception that is?  Of course it does, you aren't impressing me...it's the public you are going after..so think about these things when you place multi-million dollar producer on your marketing.

MULTI-MILLION DOLLAR PRODUCER

REALTOR perspective

It Shows my achievements..I am successful...I'm stronger than my competition...and you want me to help you buy or sell real estate!  I have lots of experience...I sold some houses..I know what I am talking about and you need me to market on your behalf.

Consumer perspective

Did you see that?  Multi-Million Dollar Producer...REALTORS are loaded..even in this market..they won't miss pieces of their commission..after all they are multi-million dollar producers.  Maybe they are too busy..maybe they won't work with me but maybe my house won't be good enough to sell.

You may think this is a joke but it is not..I have had these types of conversations with consumers..as a matter of fact..so have other agents.  Funny thing...a million dollar producer is poverty level..but the public may not see it that way...a multi-million dollar producer might only really mean..you are close to National average in compensation.  What message are you sending out?

My suggestion to you is take a look at it again....

MULTI-MILLION DOLLAR PRODUCER

Do you use this in your marketing?  If you do or do not...why?  I'd really love to know!

Midori Miller is a licensed real estate associate with CENTURY 21 Sundance Realty, Real Estate Trainer and Manager. If you are interested in a career in real estate please contact me!  All calls and inquiries are confidential.  CENTURY 21 Sundance Realty is located in Volusia County with 3 office locations to better serve the public.  Daytona Beach, Ormond Beach and Ormond by the Sea.   midorimiller@yahoo.com