Have you ever read a blog and you can't figure out what they said or meant? I have, and I have probably written a few like that. The point that I am making is that when you compose your blog, do it in a way that the reader can follow. You have to write it as if it were a novel. I have read a few blogs in the past few days that I just could not understand because the author did not use proper grammar, punctuation, quotations, etc. Blogs must have the following properties for the reader to follow and understand.

1-Proper grammar.

2-Proper spelling.

3-Proper punctuation.

4-Proper quotations.

5-Proper flow of an idea.

Always check your spelling and grammar. Use the spell checker, but do not rely on it. Always proof read it yourself a few times. Use a dictionary to check spelling or got to www.dictionary.com. They also have several other resources for composition.

Place punctuation at the proper locations. When proof reading your blog, listen to yourself, when you hit a natural pause, you probably need a comma. Remember to end sentences with the appropriate punctuation. Not placing the punctuation causes confusion for the reader.

Quotations, In my opinion, is the biggest problem I encounter when reading blogs. Many of us will relate an experience or conversation that we were involved in. When you are telling the reader what you said and what another party said you must use quotations and you must express who said what with identifiers.

Example: I told my client, "that the wiring in this house is old knob and tube wiring". My client said, "Is that an issue of concern?". Pretty easy to follow don't you think?

Now let's see how that looks when it is written without the quotations or identifiers. The wiring in this house is old knob and tube wiring he said Is that an issue of concern? Does that seem a bit more difficult to follow?

Your ideas should flow in an easy to read format. Do not jump from subject "A" to subject "B" then back to subject "A". Subjects or ideas should be separated by a space.

Remember that you know what you mean, but your objective is to convey your meaning to a reader.

Also, remember that the public has access to some of your blogs. They are possible clients. Will they hire you if you blog is messy or incomprehensible? Your blog is your marketing.