In my last post on 'Starting your first website' we talked about some of the basics, with our focus on selecting the domain. It was the second article of a series titled 'Where should you begin with online marketing & SEO?'

Selecting the keywords are fairly simple.
1) My main search phrase is Huntsville Alabama Real Estate. The results are as follows: Google 14,
Yahoo 4, MSN 2. These are searches per day with Google's searches being estimated.

2) If you are looking for the real estate terms of a location:
I would suggest starting with the city. Enter "Your City" in the input field. This will likely give you multiple cities with the same name. The results will give every search term with that single word in it. It will give you the combination with the state word, the state abbeviation, and you will find cars, real estate and many more things. All the results are sorted by quantity of searches

This will take some real work but copy the results into a spreadsheet. Sort by the search term column. This will help you identify terms that matter to your business. You will likely see homes, new homes, luxury homes, land, property, condos the list can be endless. Select the top five terms and mark these as the beginning pages for your website.

Don't do this exercise only one time. I perform this search monthly. I have been surprised on occasion; the terms do migrate at times. I build a new page every month around the next term on my list.

In the next article we will discuss how to center your website and content around these words.