Anyway, here are some facts about personalizing e-mail campaigns that I cannot ignore:
"Personalized emails generated 42.7% more click-throughs on average to the web copy than non-personalized email. Personalized emails generated 403% more sales on average than non-personalized emails. Personalized emails generated 42.8% fewer unsubscribes on average than non-personalized emails."
That is enough scientific fact to please even me. I will never send out an impersonalized email ever again!
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