Through Localism, you can provide a unique resource for potential clients and residents. You know your community, and you know who relocates to your community. Many of us have been farming an area for years. We know the type of information our market appreciates. We also know what potential newcomers wish to know about our area.
When I was mailing out post cards and flyers, I usually got some type of feedback. For example, one neighbor said, "I love the monthly flyer you send out, listing the home sales in the neighborhood ... but please, nix the recipe cards." I sent out only one and it was my last!
My neighbors like real information ... about the housing market, the local economy, historic houses, new developments, etc. Forget the hokey stuff.
One new customer who is currently living in NYC is most concerned with shopping and schools. Another is more interested in being able to walk to restaurants, movies and transportation. These are just two examples, but you get my drift.
We know our clientele very well. With all the information we have garnered, we can make Localism the perfect site for residents and potential residents alike ...a true neighborhood resource. As Realtors we have a competitive advantage when it comes to knowing people. We should use it!
In my area, Paddy Pizappi was an early adapter of the Localism pages (Orange County, NY). For me, she set the standard. Paddy has her finger on the pulse of her community, and she knows how to use it (actually, all ten of them) to stay in touch ... to be that local expert.
Why not be your community expert ... Localism is the way.
Photo: stockexpert
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Marie - I'm planning to step up my Localism efforts as well. Success to both of us..!