Many of you generously posted prospecting ideas on former posts and asked for more. So back by
popular demand, from our "Painless Prospecting" class, here is another idea.
Build your B2B (Business to Business). You conduct business with many local vendors, service providers, professionals and restaurants in your market area. Make sure they are a part of your referral base to help you generate business.
There are several ways to do this:
- Patronize the local business whenever possible- make sure they know your name and what you do (Tip well!)
- Offer to send them real estate info. Obtain their email address; enroll them in a drip campaign or e-newsletter
- Have them participate on your neighborhood blog, posting their business news.
- Have links on your website: i.e., a local restaurant guide on your website
- Ask them if you can leave your business cards for their patrons
- Create a business card featuring a new listing- photo of the house, brief description, your contact info and your website info
- Ask them for referral business; let them know when you refer someone to them:
"BTW- if you know anyone interested in buying or selling in the area, I'd appreciate the referrals business and will take good care of their real estate needs."
*You don't have to ask often, just from time to time (2 X per year).
Who should be a part of your B2B base:
- Attorneys
- Lenders
- Escrow (ALWAYS send a personal thank you note to the person handling your transaction!)
- Dentist
- Doctor
- Hairdresser
- Nordstrom's personal shopper
- Cleaners
- Restaurants
- Service stations
Who is part of your B2B?
Do you have their email addresses? Are they on your e-newsletter or are they receiving listings in the zip code, so they keep abreast of the marketplace?
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