As you might recall, I was "bamboozled" by a lead reseller known as RECR.com.  Thinking that an Active Rain advertiser would surely have some integrity was a mistake on my part. 

I am writing a letter to my credit card company that outlines what happened, I thought it would be useful to post it here.  If I stop one customer from purchasing leads from them, then I will be happy.

To Whom It May Concern,

At the beginning of September, Wendy Johnson at Real Estate client referrals contacted me to solicit me for their business. In the call she told me of a “hot” lead that was sure to close and that their leads have a 1 in 5 close ratio.

In addition, Wendy explained that I would only have to pay for QUALIFIED leads which were defined as:

• Someone interested in buying or selling in the next 6 months

• Someone who communicated with their call center to verify that the information was indeed accurate

Furthermore, Wendy explained that the people would be expecting my call. I was not interested in signing up UNTIL Wendy offered this information to me. “Just call Gary at customer service, he’s the nice one, he’ll replace any referrals that don’t work out,” adding, “You can call him for the ones that are unrealistic, like people looking for homes under $100K.” We had a longer discussion that included, “You can return as many referrals as you like until you get a good one. We want you to close a deal so you can come and buy more!”

She directed me to their website http://www.recr.com which proudly proclaims:

GET STARTED RISK - FREE
* No monthly fees
* Only pay for the quality referrrals you receive
* 90 days money back guarantee

* Close a deal within 12 months with our guaranteed closing package or get FREE referrals till you get a closing

After an almost 2 month period I received 12 referrals (the 12 referral explanations will be listed below). At first when I called Gary he would gladly replace the referrals. In fact, I got confirmation e-mails that they were not counted against me. However, on September 30th I received an e-mail stating that I will not receive any replacements. I then called Gary who directed me to Amber.

When I spoke with Amber she did not give me any reason for discontinuing the service but instead tried to get me to sign up for additional leads. When I explained to her that the last lead they sent me did not even speak English, she tried to suggest that we may have a lot of non-English speaking people looking for homes. When I asked about the guarantee and explained what Wendy had told me, she said sorry that is not the case. Later in our discussion about the leads, Amber hung up me.

 

Joshua Jarvis
direct : 770-374-4667

Atlanta Short Sales

 

 
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11 Comments on RECR: Real Estate Client Referrals - Guaranteed Closings? Guaranteed Headache!

OCT
16
2008
244,649 Points 8 Featured Posts Outside Blog

Hey  Joshua I'm really sorry you had to find out that Lead Generation Companies work for themselves, not Realtors.  I have tried a couple in my first year in real estate and NEVER CLOSED ONE DEAL... now I have a stock sentence, I do pay REFERRAL FEES to other REALTORS, only at closing.  IF they persist I say no thanks and then I hang up.  Good luck with your credit card.  (I think unscrupulous companies advertise in many good places, its part of their disguise).

6:47am • #1

I am so glad I never took their referrals

6:48am • #2

Joshua, unfortunately the lead generation business is just that, a business, I have heard similiar stories lately, the best leads are self generated and often self generated leads are cheaper too.

7:06am • #3
249,793 Points 7 Featured Posts Outside Blog

Joshua,

You have paid by credit card, right?

Contest the charges with your CC company, but within 60 days of the charge being posted.

7:34am • #4
120,504 Points 10 Featured Posts

Hi Joshua Thanks so much for the warning.  I have heard so many horror stories and I think the best thing to do is just run the other way wih these companies.  The kicker to me is that most of these companies steal these leads that should be ours then re-sale them back to us.  The  worse thing I heard was that an agent could NOT get out of a contract and ended up costing her a ton of money ( can't remember how much}

7:49am • #5
OCT
20
2008
134,348 Points 8 Featured Posts Localism Sponsor Outside Blog Hit Router

Joshua...I've spoken with the same company as they are from my home state (I think it's the same one.) I get these calls all the time, and like Gail said above, I just tell them I work on referral fees only, and that quickly ends the call. Sometimes I can still hang up before they can! LOL!

 

8:20am • #6
NOV
11
2008

Joshua,

 

Thank you for this post, it has tremendously helped me with my research.  I was contacted today, but not by phone.  A rep from the company actually contacted the owner of our company that he had a client looking for a house.  Our owner/broker is a former NAR president.  Can you believe that's who they contacted to give a lead to.  Anyway, it trickled it's way through our system and I actually contacted them, though I did check out there BBB information first. 

Very Very nice guy (of course), I told him before I committed I would need to do my research.  Thanks for posting this information.

 

Thanks

 

 

april
10:57pm • #7
NOV
27

Remember

NEVER pay for leads. NEVER!!

Jhmesser

 

10:33am • #8

their leads have a 1 in 5 close ratio.

Hi Joshua,

No matter how you slice it, that's an impressive closing ratio!  Did you talk with any of their other clients to verify that claim?  I've talked with hundreds and hundreds of agents over the years and I've never found one agent, or broker, who claims a number that high.

Also, I'm curious why they use the word "referrals".  I don't have my license yet, so maybe I'm missing a technicality here, but my understanding is that you can only get a referral from another real estate agent.  In this case, you're just buying more leads.  Isn't that the bottom line?

Respectfully,

Bruce

Not Yet Licensed
11:47pm • #9
NOV
30
313,135 Points 8 Featured Posts Outside Blog Hit Router

I have been contacted as well and have NEVER paid for a lead. A referral is paid at closing. Period. Never up front.

1:41pm • #10
MAR
20

Lead companies seldom generate quality leads.

You have, no doubt, seen lead companies claiming they have target market leads for your business. They target very generally, to produce massive numbers of leads for their own profit, not yours. All seven points here are lies you are literally being sold.

These are only a few reasons to generate your own leads.

Lead Generation Company Lie #1. "We Generate Target Market Leads."

For example, some lead companies place pop up ads on massive corporate investment web sites. People looking to invest a very small amount of money see a pop up ad that says "Earn $5,000 per month from home" and opt in, out of hope and curiosity. The lead is targeted to anyone who will enter their information, and then sold to you.

Does that sound like someone looking for a business, or someone who's attention was diverted by fading momentary interest?

Lead Generation Company Lie #2. "We Generate Leads."

The truth is, there are only a handful of lead companies that generate leads, and they are generally very poor quality. The others, buy their leads from them, and re-sell them to you. They, in fact, never generated the "Lead".

Lead Generation Company Lie #3. "Our Leads Are Fresh, 24 Hours Old, Or Less!"

The lead was actually just sold to the company 24 hours ago from another lead company. It could be days, weeks, or months old. Make sure to read all of the details about how the company obtained the lead to begin with.

Lead Generation Company Lie #4. "Leads Are Not Incentivised."

Incentivised means the lead company claims that they did not offer a cash payment, or gift, to the person who become a lead. They are actually posing as a survey company that promises to pay people, for filling out surveys. First, people are asked to fill in their information, so checks can be mailed to them, for surveys taken. After filling out a survey, the lead company informs the survey taker that they will not be paid, unless they sign up for a certain number of offers on a questionnaire. A good example is this:

"Would you like to work from home?" The survey taker checks the box to be paid, and their information is sent to you as a lead. They often have no idea of what just happened, or why you contacted them.

Was the "Lead" incentivised? What do you think?

Lead Generation Company Lie #5. "Company Specific Leads"

Let's say in this example your home business sells vacations. The lead company tells you that their $10 lead is targeted to people that will be interested in vacations. What that really means is, an advertisement was put in a place of interest to people looking for a vacation package, that also sells advertising space to a lead company. The ad placed on the site claims the person can get paid to take vacations, instead of purchasing one, and the shopper opts in.

Is that really a company specific lead?

Lead Generation Company Lie #6. "There Are Millions Of People Looking For A Home Business Every Day."

The truth is, there ARE people looking home businesses every day, but, there are thousands, not millions. Most leads are just the same people falling for these gimmicks, over and over. That's the reason why most home business owners fail. They go broke sorting through costly, poor quality, "Leads".

Is that what you want? Of course not.

Lead Generation Company Lie #7. "We Will Give You 10 Free Leads To Test Our Quality"

A lead company tells you that they will give you 10 leads for trying their leads. What they don't tell you is that when you give them your information, you just became a lead.

The bottom line is, lead companies CAN generate quality leads. However, they never will, because their profit comes from selling millions of poor quality leads. If they were to generate millions of good leads, their employees would use them, quit their jobs, and join a business!

 

4:36am • #11

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Joshua Jarvis

Dacula, GA

More about me…

Keller Williams Realty - Atlanta Real Estate

Address: 2170 Satellite Blvd, Suite 197, Duluth, GA, 30097

Cell Phone: (770) 374-4667

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Blog about the Suburbs of Atlanta, including Suwanee, Buford, Alpharetta, Roswell, Duluth, Dacula, Hoschton, Lawrenceville, Snellville and more. Also concerning real estate practices.

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