Dear Conflicted Real Estate Agent,
All this cataclysm scares the bejesus out of everyone.
Pre Hurricane Ike and the Financial Market Dow Meltdown/Bail Out/Tsunami, The Woodlands real estate market served up shiny silver platters of cream and sugar, strawberries and chocolate, steak and eggs. Don’t get me wrong, you had to elbow your way to the tray, but it was good, even if you weren’t.
Today, the real estate market is serving up Wonder Bread Crap Sandwiches, vitamin fortified, on a flimsy paper plate no less. It’s going to take a least four or five months to eat the entire bag of sandwiches. Maybe longer?
Fear is natural, it’s what you do with it that shoves you into one of these two tribes.
Tribe One = Submit and Quit. There’s no shame it calling it career-over. You gave it your best, the market overwhelmed you. It’s not your fault. Annual association dues are due. Monthly fees for this and that, nickels, dimes and hundred dollar bills are adding up. It’s OK to quit. Do it today. Rock on.
Tribe Two = Commit, Survive and Strive to Thrive. If you decide to comitt and survive to thrive, congratualtions, the sun will shine again, you will smile, the after taste will vanish and you will thrive. Pent up demand and less competition will slingshot you forward, IF you take the correct steps today.
Here’s Five Correct Steps - start now.
1. Create Top Of Mind Awareness within your network - be known as THE Go to Girl/Guy - The person everyone you know calls on for any/all information related to real estate, home, family, community, entertainment and anything else someone might need. Top Of Mind Awareness is created through positive, salient repetitions. In this case, repetition equals personal contact and conversation.
2. To support and deepen your Top of Mind Awareness campaign include indirect contact with useful information - Direct Mail, Ecards and Enewsletters are the way to go here. Always follow up a personal contact with a handwritten note and two business cards.
3, To broaden and thicken your personal network, involve yourself in social media opportunities, embrace Facebook, investigate twitter, Trulia and Zillow. Attend REbarcamp Houston on October 22nd.
4. Expand your horizons, read blogs from other bright survivors and thrivers.
Scott Ginsberg - The Name Tag Guy
5. Avoid negative people. Better yet, when you hear the weak lament the market and life and voice their confliction, “should they stay in or get out?”, do them a solid favor, encourage them to submit and quit. Saves them pain and suffering and makes the market a better place for you and yours and consumers. Amen, everyone wins.
That’s it. It’s simple join a tribe today.
Any questions or comments, or if I can help you strive, survive and thrive, give me a call: Ken Brand 832-797-1779
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Great article Ken. Very clear and concise. I know what tribe I am in!