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"How can I sell to Russians if I don't speak Russian?"

By
Services for Real Estate Pros with English-and-Russian.com, English-Russian Translation & Russian Internet Marketing ATA Member, Amazon Author

Often I receive questions and comments like "How can I sell to foreign (Russian) buyers if I don't speak their language?"

Being a Translator/Interpreter, a bridge between English and Russian languages and cultures, I consider it quite obvious to turn to a help of a professional when dealing with foreigners.

So, this is one of your options - enlist help of a translator/interpreter in marketing and selling to foreign buyers.

Nowadays this translator/interpreter doesn't have to be in your neighborhood - translations are delivered by email and interpreting is being done by phone conference calls.

The other option is working with a foreign Realtor who is bilingual and will take care of the foreign buyers language needs. You have to share sales commission in this case of course.

For those of you who want to go this route to sell to a lucrative Russian buyers market for foreign properties, I have prepared The Annotated List of Certified Russian Realtors in Moscow willing to co-broke with you.

The List is at http://www.english-and-russian.com/russian-real-estate-brokers.html along with some advice how to choose a Russian Broker, how to deal with them and what to expect.

To your business success,

Olga Kellen, the Author of Selling to Russians, free e-book for real estate professionals

Michael A. Caruso
Surterre Properties - Laguna Niguel, CA

Aren't pictures worth a thousand words?  I think it can work with International buyers.  America is "on sale" right now.

Good luck. And please reember me if you learn of anyone moving to "The OC".

Best regards.

Michael Caruso, Broker ABR ABRM CRB CRS GRI

2007 President, Orange County Association of realtors

Oct 16, 2008 03:55 AM
Rebecca Schrader
Competitive Insurance of Dundee - Dundee, FL

Olga,

Wow! My REALTOR friend was just inquiring about a Russian translator...someone "professional" and someone who was reliable...I'll definitely refer him to the list you've shared with us. Thanks!

Oct 16, 2008 03:59 AM
Olga Kellen
English-and-Russian.com, English-Russian Translation & Russian Internet Marketing - Hallandale, FL
Author of Amazon E-Series "Selling to Foreigners"

to Michael: you are right about the pictures of course, but I'm afraid there are 2 problems here - first, how will foreign buyers find your beautiful pictures if you don't bring the pics in front of their eyes in their own search engines? - and second - can any real estate transaction be completed just in a picture form ? ;-)

Oct 16, 2008 04:13 AM
Olga Kellen
English-and-Russian.com, English-Russian Translation & Russian Internet Marketing - Hallandale, FL
Author of Amazon E-Series "Selling to Foreigners"

to Rebecca: thank you for the referral! I'm a professional English - Russian translator, member of American Translators Association, my home page is at http://www.english-and-russian.com with my credentials, code of ethics, etc. Thanks again!

Oct 16, 2008 04:17 AM
Robert Huntsinger
Empire Realty - Upland, CA
Empire Realty Upland, CA - Full Service at a Discount

Olga,

Your right, international buyers are looking at purchasing in the US as from their perspective there has never been a better time.  Good information!

Take care!

RJH

Oct 16, 2008 04:21 AM
Sergio Rebollo Jr.
Real Estate TeamMates - Miami, FL

Olga...Thanks for posting!!!  I'll bookmark this post for future reference.

Oct 16, 2008 12:57 PM
Michael Sahlman
www.HomesForVIPs.com - Keller Williams Realty - Miami Beach, FL
e-PRO - Miami Beach Florida Luxury Homes

Thanks Olga this is every interesting info. As I do some business in Sunny Isles and plan to do a lot more, I will be researching these services.

Oct 18, 2008 01:15 AM
Olga Kellen
English-and-Russian.com, English-Russian Translation & Russian Internet Marketing - Hallandale, FL
Author of Amazon E-Series "Selling to Foreigners"

to Robert of Empire Realty: even more so because the local buyers aren't buying now...

Oct 19, 2008 05:30 AM
Olga Kellen
English-and-Russian.com, English-Russian Translation & Russian Internet Marketing - Hallandale, FL
Author of Amazon E-Series "Selling to Foreigners"

to Sergio: feel free to ask me any questions you might have about the growing market of Russian buyers for the US properties

Oct 19, 2008 05:32 AM
Olga Kellen
English-and-Russian.com, English-Russian Translation & Russian Internet Marketing - Hallandale, FL
Author of Amazon E-Series "Selling to Foreigners"

to Michael: you are welcome to visit my website http://www.english-and-russian.com 

You know - Russians love Sunny Isles! You are going to be a success, no doubt!

Oct 19, 2008 05:34 AM