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Is Small the New Big?

If you’re looking for new marketing inspiration, I highly recommend the book, Small is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas by Seth Godin. Godin’s ideas can stimulate creativity and open your eyes to change, but, this really isn’t your typical business book. There’s even a disclaimer found on the book’s sleeve that states:

“WARNING: If you want a narrative and lots of research, you’re in the wrong place. But I’m betting you don’t need another dense business book. What you need is a small prod or perhaps a friendly whack. And maybe a few ideas you can really run with. Have fun.”

If “Jobs for Purple Cows” and a “McDonald’s Cocktail Party” seem like intriguing or puzzling topics to you, then go pick up Godin’s book and have fun in a world of ideas and inspiration that will cause your brain to approach marketing in a new way.

Posted by Kaira Sturdivant Rouda on 10/16/2008 02:12 PM

Comments (10)

seth godin, small is the new big, new marketing ideas, marketing inspiration, marketing ideas

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10 Comments on Is Small the New Big?

OCT

2008

From one book lover to another, thanks for idea! I will head over to Barnes and Noble for a looksee.

I was just finishing up one of my five books for the month, so this one will go towards November's book list. Thank you!

Ok... I'll share a little secret. No one else will ever have to know. I have never read a single one of Seth Godin's books... I read his blog. I have a lot of respect for his ideas but I have never read any of his books. OK I am off to Barnes and Noble... and I will say three 'Hail Mary's' and an 'Our Father'.... confession is good for the soul.

I think less is the new more and tax payments will be the new income.

I'll check it out...haven't had a McDonald's Cocktail Party but it sounds intriguing!

Dave Culbertson, Real Living Home Team, Mount Vernon, OH

OCT

2008

I can't wait to hear what you guys think about the book! Keep me posted.

I really appreciate your new posting. I still and have said this in the past week ,( just finishing my first week in active rain..). How few ideas and suggestions there are with all these realtors !! I thought there would be a lot more marketing ideas traded , and book reccomendations. So I sincerely appreciate. I enjoyed the millionaire real estate agent by keller williams as well ( Im sure youve readit though ) cheers

OCT

2008

Carl- I really strive to post informative ideas, suggestions and food for thought. I am glad you enjoyed this post. Keep checking back for more ideas!

OCT

2008

Kaira, thanks for the suggestion. It sounds interesting so I'll give it a try.

NOV

2008

First I think that I better go to his blog site and see what Seth is all about. The book sounds interesting, and I am intrigued enough to read more before I buy. Marketing in todays environment is completely different than ever before, and seems to be continously changing.

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