Blog Mail and postcards?

Real Estate Agent with Florida List For Less Realty, Inc.

We just went over our bulk mail rates the cost is off the wall. 5000 bulk mail post cards cost $1800 including mailing labels.

We`ve been doing this 4x`s a year. With a 1-2% response, which isn`t bad, more like average.

With postage going higher, have many of you cut back or do you continue to find this a useful tool?  



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Sara Lipnitz
Max Broock Realtors - Birmingham, MI


I have never done a mailer.  I think that my energy is spent better elsewhere.  Think out of the box & try something new!

Sep 08, 2006 08:19 PM #1
Andrew Hodge
Right At Home Realty Inc. - Richmond Hill, ON

There is probably always going to be a place for fliers, but with 6-10 showing up in my mailbox every week it is very hard to differentiate yourself from other Realtors®.  At 1-2% response rate you should have 50 - 100 leads.  I think the real question, if you are considering the value of fliers, is how many of those leads do you convert into sales?  If you are only getting 1 sale out of those leads then it is probably not worth the money, but if you get 10, Hurray! keep doing it. What works in one area may not work in another.  Think outside the box does not necessarily mean dropping older techniques for lead generation.  The important factor is "what is the return on your investment?"  :-D

Sep 15, 2006 01:02 AM #2
Dan Grammatica

If you send to your sphere of influence that's fine. Keep in touch with people who know you "your network" and it "works". Otherwise, put your money into internet or print ads promoting your web site. Promote your web site everywhere!

my 2 cents

Sep 19, 2006 06:35 PM #3
Christine Adler - Fort Lauderdale, FL
SE Palm Beach, Broward & NE Miami-Dade Counties FL
We are now doing email drip campains that makes more sence. Let people who want information give us an email and we will send them mail for FREE.
Sep 23, 2006 09:46 AM #4
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