In my old companies, if I wanted a fabulous fact sheet and virtual tour for a new listing, I had to pay - through the nose! There were a few companies that could make it all happen, but the agents absorbed the total costs. It could run many hundreds of dollars per listing.
Luckily for me, my broker, Donna Evers, makes it easy.
The rationale is simple. To grow her (and our) business in a shrinking market means expanding market share. This is a time when many companies are eliminating what they do for their agents, and many of the agents can’t afford to pick up the slack. Donna is doing the opposite.
So to make us competitive, she employs Piers Lamb as our office Art Director. He is a fabulous photographer, a virtuoso at Photoshop, and does really beautiful layout work. Our fact sheets and mailers are the best I’ve seen, and I’m proud to bring samples with me to listing presentations. And, oh! Sellers love them, so I get most o the listings I go after!
Now, I've never worked in any office with an Art Director, and I've worked for most of the area Goliaths.
Last week, Piers went with me to Oak Court for the photo shoot. This morning, we sat down to put together the fact sheet It's beatutiful! It’s classy! It makes me proud!
This is a huge service that Donna provides to her agents! And her doing this kind of stuff is one of many ways that engenders total loyalty from her agents and staff. Oh! And the other nice side effect is that we are increasing our market share!
This has taught me that, yes, where you hang your license does make a difference, and in this case, a huge one for me!
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