As technology has sped up in the last few years, Realtors really have had to beef up those skills in order to create new ways of marketing to capture leads and build their business. My question is how beneficial is it and how much time does one need to spend in order to achieve "zen" social media status??

I have set up my profile on what feels like a zillion different sites in order to get my name out there and get back in touch with people I had lost along the way. I can say that it does help in finding people, but that in its own way can be a double edge sword. What if there are just some people you don't want to reconnect with? Does the end justify the means when it comes to that?

I will have to say that I have started to get more leads as I get more involved with social media, but I feel like it is so time consuming. When is enough really enough? Any thoughts to the latest craze called Social Media and is it really detrimental to our business?

I think it is neccessary to have a web presence, I guess it is just finding a healthy mix of the "New School" vs the "old School" way of prospecting!