On Wednesday, October 15th, Gary Keller spoke to a crowd of over 1100 Realtors from all over Central Ohio and Indiana. The message was one of hope and hard work.Gary Keller, the founder of Keller Williams Realty International and author of the best selling book, The Millionaire Real Estate Agent, interviewed over 100 of the top agents across the country on what they were doing to thrive in a Shifting Market. He compiled in the information he received from those interviews and wrote is latest book "SHIFT...How Top Real Estate Agents Tackle Tough Times".

Although it's always refreshing to hear Gary Keller speak, this particular message was not only timely but energizing! In regards to the Shift we are all experiencing, it's important to remember that this is not something that the real estate industry hasn't been through before. This shift is an economic sales cycle that has been predicted for some time and mimics on a larger scale the seasonal sales cycle we all anticipate and experience every year. The question though, is how do WE not just survive but THRIVE in this Shifting Market?

The book outlines 12 Tactics that have often been described as the "pain" of the real estate business.

#1 - Get Real, Get Right - Mindset & Action

#2 - Re-Margin Your Business - Expense Management

#3 - Do More With Less - Leverage

#4 - Find The Motivated - Lead Generation

#5 - Get To The Table - Lead Conversion

#6 - Catch People In Your Web - Internet Lead Conversion

#7 - Price Ahead Of The Market - Seller Pricing Strategies

#8 - Stand Out From The Competition - Seller Staging Strategies

#9 - Create Urgency - Overcoming Buyer Reluctance

#10 - Expand The Options - Creative Financing

#11 - Master The Market Of The Moment - Short Sales, Foreclosures, & REO's

#12 - Bulletproof The Transaction - Issues & Solutions

I'll be talking about these twelve tactics in future posts and how my agents at Keller Williams Capital Partners are using the training classes we provide, centered around these topics, this book, and our performance coaching programs are helping them THRIVE in this Shifting Market.

"A market shift can be an opportunities to evaluate, upgrade, and top grade your business, an unsolicited gift of the SHIFT!"

If you are interested in learning more about these tactics and/or joining us at Keller Williams Capital Partners as we begin our SHIFT book club and mastermind about how top agents in our office like JoAnne Labuda, who put for homes in contract last week, are growing their business in this market, contact me today! I'd be happy to share these business strategies with you!