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Be Careful When Adding a Listing To Zillow

By
Real Estate Agent with HomeSmart

Disclaimer:  I have read through some of the many Zillow posts to make sure I wasn't writing up something too duplicate.  I gave up after reading several and decided to tell my recent experience.

On a forum I'm involved with we were shown how you could put your profile on Zillow.  Several of us went over there and entered our profile to see if the page (with our website links) would get indexed (so far it seems to get indexed quickly).  While I was over there I figured I'd enter a listing for a Palos Heights townhouse I'm working hard trying to promote (and show the seller all that I'm doing). 

Everything looked great, until I saw the zestimate.  This is the lowest priced unit of its style in the subdivision.  It is priced at $349,900.  The least expensive unit, a less expensive style when it was built, is at $344,900 and the most expensive unit that is the same style as my listing is at $410,000.  The zestimate was something like $262,733.  UPDATE:  The townhouse ended up selling for $330,000 - Zillow was more than $67,000 too low.  That's a huge difference!

So instead of sending the listing to my client, I tried to completely delete it.  I don't think that is an option!  I couldn't find a delete button, just an edit button.  I removed everything I had written & removed the photos.  Yet if you look through the area it comes up as a skeleton of a listing with the zestimate intact.

Problem is, you won't know the zestimate until you add the listing, right?  I'll never make that mistake again.  If I'm missing something please help me as I don't visit Zillow that often.  Was there a way to check the zestimate before I added my particular listing?  Should I have just done a search first using the listing parameters?  I suppose I'm answering my own question.

Hopefully, if I didn't know this I can save someone else the trouble of adding a listing only to be hit with a really lowball zestimate that hurts my reputation, the listing itself and the subdivision.  I think these units were higher than $260,000's when they were built in 2001!  The area and the subdivision has appreciated in value over the years.

One of the problems was that this is a somewhat unique subdivision that was built on prior golf property.  It is beautiful and is nestled in a forest preserve area and has a lovely entrance with a pond.  Yet Zillow pulled listings from other subdivision/complexes. 

I take the blame for jumping into this late at night without doing my research first.  But we all know that if I did a search anywhere on Zillow I'd have so much reading to do and who knows how long it would take to find my answer?  I had to learn the hard way.      

Posted by
Judy Orr
HomeSmart Realty Group
18305 Distinctive Dr.
Orland Park, IL, 60467
US
Work: 708-536-8200
Fax: 708-249-0074
 
Judy Orr
HomeSmart - Scottsdale, AZ
Scottsdale AZ and surrounding towns

David, although I appreciate your responses and by canned I don't necessarily mean cut and paste, but being on the "other side" you seem to be sweeping our concerns and our realities under the carpet in order to promote your product.

I like Christine Forgione's request to remove the Zestimate.  Then there would be no problem.  However, I think the Zestimate is what brought you into the public eye to begin with (until many found out how inaccurate it can be).

It's like any other website, you might get millions of hits, but if people realize things are not right, most will not return.  If you make it difficult for agents to use, we won't add our listings, which is what you want us to do.

I have sources where I add my listing once and it gets sent out automatically to other portals (that I can control in most cases).  But to add a listing to Zillow I first need to check what the Zestimate will say and if it's not too far off I then need to help create the Seller's Estimate to prove why we're asking a certain price.  These are extra steps than just adding the listing.  

I'd sure have to get a lot of justified traffic from Zillow to make this worthwhile for me to do all of this.  I currently have 29 listings (a few under contract), and this would take too much time to have to jump through so many hoops just to get a listing to appear (and only if the Zestimate is somewhat accurate).

If you make it more accurate and easy to use, then maybe more agents would get involved. 

Apr 13, 2007 06:40 AM
David Gibbons
Zillow.com - Seattle, WA

Judy -

Thanks.

Two current top priorities at Zillow are a) increasing Zestimate accuracy and b) simplifying posting listings in bulk. You will see dramatic improvements in both areas this year.

Keep the feedback coming - and have a great weekend.

Apr 13, 2007 06:46 AM
Ann Cummings
RE/MAX Shoreline - NH and Maine - Portsmouth, NH
Portsmouth NH Real Estate Preferrable Agent

Judy - thanks much for the heads up on this, and the comments you've received are quite enlightening as well.  I do think the estimates are a huge problem, and it shouldn't be up to us to have to explain them to buyers and sellers, not when WE aren't the ones causing the problems with inaccurate numbers and estimates on a portal site that wants all of us to put our listings up there to drive even more traffic to that site.

Good post and thanks for sharing your experience here with us.
Ann

Apr 13, 2007 06:50 AM
Christy Powers
Keller Williams Coastal Area Partners - Pooler, GA
Pooler, Savannah Real Estate Agent
Hmmm...I never thought about a homeowner suing an agent over a zillow zestimate......food for thought
Apr 13, 2007 01:42 PM
Kaye Thomas
Real Estate West - Manhattan Beach, CA
e-PRO, Manhattan Beach CA

David G posted: I guess my point is that consumers are not ignoring Zillow. They have a healthy understanding of our site and find value there.

 David.. the problem is that consumers don't have a healthy understanding of  your site or the info there.. buyers want to go with the low zestimates so they feel justified in making ridiculously low offers... sellers want the higer estimates so they can feel justified in listing at above market value..

 Wouldn't it be cool if they also found you and your clients' listings?  This is what you guys don't get.. sure I want to be found but not on a place with inaccurate information..especially about one of my listings.  It doesn't do me or my clients any good if your information is bad.. until Zillow gets that concept I won't be posting listings there nor will many other agents..

Apr 13, 2007 02:24 PM
Bob & Carolin Benjamin
Benjamin Realty LLC - Gold Canyon, AZ
East Phoenix Arizona Homes

Even if the Zillow information is low, or not in line with what reality is, we think its still good to know what the info is on Zillow, because the consumer public will certainly check things out and know what it is. Best to know what the info is and be prepared for it, if an offer comes in that is too low and the prospective buyer got the info from Zillow.

Carolin Benjamin
Bob and Carolin Benjamin - The Benjamin Team - Keller Williams Integrity First Realty - Gold Canyon, Arizona

May 02, 2007 07:11 PM
Chuck Willman
Chuck Willman - Alpine, UT
NewHouseUtah.com
It's just a little bit funny how much the values change on zillow... it seems to fluctuate with every lawsuit.
Feb 16, 2008 04:49 PM
Anonymous
windycity
It is unacceptable that, as the owner of a home, I cannot remove my property from the zillow website.
Feb 12, 2009 12:47 AM
#50
Anonymous
James

I am working on a class action suit agaqinst Zillow, we will eventually take them out, In the meantime

tell everyone you know not to use them. They are a cheap Internet SCAM.

Aug 05, 2009 03:52 AM
#51
Anonymous
mikeee

How is that class action going. I want to be involved. Lousy stinkin Zillow has a house 100 sq feet smaller than mine with less upgrades and a dinky deck for more than mine!!!! I have a better green belt view, panoramic mountain views, and huge deck and these zillow guys have the other house higher!!! Just on sq ft alone mine should be 12K higher than the other one!!! How is that for accuracy!!! Sue the bas....

Nov 02, 2010 10:08 AM
#52
Anonymous
Karen

I am a real estate broker and I NEVER entered my listed property on Zillow.  It showed up (through the MLS?) on the website and the zestimate is over $100k less than the CMA analysis I completed through the Sandicor MLS for my clients.  I claimed the property and tried to fix the discrepancy but the program would not let me add comps for my listing (as the "my estimate" option claims you will be able to do). 

Also, when you call customer service, a recording tells you to email them with concerns and disconnects the line.  I have sent 3 emails and flagged the page for problems but I have only received one email response that basically stated they could do nothing to help me!  I am still trying to resolve the issue. 

Nov 08, 2010 02:08 PM
#53
Anonymous
Rachel Rosen

Hi Karen, Rachel from Zillow here. You can email me directly at rachelr at zillow dot com. If you send me the address, I can see how the listing ended up on our site.

Here is a video about how to add comparables for creating "my estimate"

http://www.youtube.com/watch?v=RDEVM1s_uxY

 

Nov 09, 2010 04:17 AM
#54
Anonymous
Mark
As someone who used zillow when buying my last 2 homes and who regularly checks property values, let me say I like zillow. While zillow is often pricing property based upon limited available data (appraisal district) if the property isn't listed, zillow gives a pretty accurate range of prices and is very user friendly. Therefore realtors, complain all you want but the buyers are checking zillow and due to their smartphone app, zillow is perhaps the most convenient. Learn to deal with zillow and/or explain the pricing difference to the buyer. Remember, your commission needs to be earned by knowing and researching price and compatible pricing sources.
Sep 20, 2011 05:24 PM
#55
Judy Orr
HomeSmart - Scottsdale, AZ
Scottsdale AZ and surrounding towns

Mark, even though this is an old post, my feelings have not changed.  I know prices in my area and if Zillow is so great why don't they know the correct market values?  Why do I need to explain Zillow's shortcomings?

Actually, I haven't been on Zillow in a long time because in all the years since Zillow has been active I think I got one prospective buyer lead from the site.  Our listings get fed to Zillow automatically from our MLS, so my listings do appear there, but I haven't spoken to a buyer in a long time about the site, so maybe a lot of buyers are fed up with the bad data. 

Maybe zestimates are more accurate in your area than mine and that could be a huge difference in your perception.

Sep 20, 2011 06:35 PM
Anonymous
sheila

Judy,

I have had a great deal of problems with Zillow. One is a security issue they pay no attention to. It also is life threating. I cannot tell you why. I emailed a customer rep about it. She said it would be taken care of. It was not. Today, I posted two questions and told them about how dissatisfied I was. I then saw they immediately placed my zestimate down $2000. This was done intentionally. This is the second time this has happened when I asked them to remove something from my ownership listing that I posted. When I try to go on my listing it says see a realtor to make changes. I want to try and file a class action lawsuit. I understand this takes work and is difficult to do, however there are thousands out there who feel like I do. You cannot even talk to anyone in person with Zillow. Not even a customer rep. The phone number they list steers you to no where. I think they have their programming set up inorder for them to be able to do anything they want at their end with your listing. As a client you are helpless. I also believe they have people who work for them who pretend to be an interested buyer just to get more information from you about your home. This has happened to me through phone calls and emails. I think I may have something here now. I feel I have more proof than I need, especially since they took my zestimate down $2000 after telling them I was going to see an attorney. When I saw this happen before, I said it was just a matter of time when I would have enough evidence. They like to play with you. They are hurting us from selling our homes with wrong information for one.Then there is so much more! However this was the last straw when they took the zestimate down so quickly to get back at me.I will do all I can to bring this comapny down. All the realtors out there would be smart to stay away from zillow. I would never use or siggest a realtor who uses zillow.

Mar 13, 2012 05:34 AM
#57
Judy Orr
HomeSmart - Scottsdale, AZ
Scottsdale AZ and surrounding towns

Sheila, this is an old post but I can certainly understand your situation.  Many agents don't have a choice of whether to use Zillow or not - once they put a listing in it automatically gets sent to Zillow (and other sites) via their MLS.  In our MLS we can't pick and choose with the exception of none (no sydication whatsoever), Realtor.com only or "all", which includes Zillow.  

I want my sellers to have an Internet presence with their home so I always choose "all" and then try to keep as much control over my listings on Zillow as I possibly can.  So depending on the MLS in your area, agents might not have a choice.

Not defending Zillow, and I know the timing is suspect, but prices are still going down in many areas and it might have been their update time.  Zestimates are still an issue with me but with our down economy they're a bit better than in the past where they had super low Zestimates for almost every listing in my area.  Sellers hated it and buyers were misinformed, but as an experienced agent I could prove to buyers that the Zestimate was wrong with current comparable listings.

Best of luck with your situation.

Mar 13, 2012 05:41 AM
Anonymous
Mike
Finally, others that have the same complaint I have. Zillow is a complete scam. I had my home professionally appraised and received a report for $68,000 more than what they were advertising on their site. I tried the professional route and emailed them requesting the metrics they use to calculate the home prices. They responded that it is all based on recent home sales, and not on actual visits to the home. When I looked at the homes they were using to compare mine with they were not even homes in the same category, they were comparing colonial homes with bi-levels. Also they dont even base there estimates on homes with the same number of bedrooms, bathrooms not even sq.ft. This site is a complete farce. My neighbors brought their home at the peak of the housing boom for $420,000, well we all know what happened. Well mid last year I noticed that her home dropped to $380,000 and it seemed normal, but a week after I noticed her home started increasing for no apparent reason. In 3 weeks her home increased almost $200,000 to 568,000 that's 140,000 over the peak. When I looked at my home it was still going down along with the rest of my neighbors. I emailed Zillow about this discrepancies and they pretty much sent me an email that blew me off saying they were to busy and would look into it when they had time, here we are almost a whole year later and her home is still 100,000 over the peak price so they haven't done anything. Today I see my home dropped another 27,000 go figure. I almost feel like I'm being punished for stating the obvious discrepancies that exist on this site. Now I don't believe in conspiracies but I feel like this is some wealthy groups plan to create sites like zillow for the sole purpose of destroying home prices so they can come in and buy them cheaply and sell them back to us for a higher price but that is my opinion. I that someone mentioned getting a class action suit against this website and I would like to know how I can be a part of it. Please let me know.
May 18, 2012 11:04 AM
#59
Anonymous
Sar

I agree with Mike. Zillow CAN and DOES punish owners that piss them off. They do drop the price, a huge amount, over night and can lock out the owner from their very own listing! Also, There are BIG realtors who know how to make other listings very low. They can do this by getting on Zillow ahead of time posing as the owner and doing a low ball OWNER ESTIMATE. (Owner calls multi realtors for comparisons.). I even had one leading Nationwide realtor known for flipping property post an LOWBALL estimate on the internet under his Nationwide ReMax name prior to even coming to my house for an estimate. So if you list a 3B/3B/2CG it will be listed with 2B/1B/1CG comparison homes, lowering the Zestimate big time. They drive the market down and buy/flip the home!! Or sell their listing quick (with a super high Zestimate) since yours looks like a bad buy. Cut Throat business. Don't think they don't have inside people who get kickbacks too, cause they can. Some States do NOT allow Zillow to post MLS. ZIllow is NOT a licensed realtor and has NO right to post so called estimates!Yes, I believe CLASS ACTION LAW SUIT is the way to go! Also, I had my Large Leading Realtor DELETE the ENTIRE listing off Zillow, since they refused to remove the Zestimate. Their sister company, removed their low ball estimate the very same day requested. OWNERS\REALTORS BAN TOGETHER, DELETE Listings off Zillow!! Maybe Zillow will get the message, no homes, no website activity.

Apr 23, 2019 05:07 PM
#60
Anonymous
Abe

Zillow/Trulia/Hotpads same owner. The companies are NOT LICENSED Realtors. They NEVER step foot in the homes that they put estimates on. At least Redfin has the integrity to say so on their website, maybe they have been sued, and had to post that disclaimer.On one of Zillow's website they even stated that they purposely have extreme high and low Zestimate to start controversy and get FREE publicity by people talking about it. Serial Killer mentality? Even THEIR so call VIEWS and saves are probably pure fabication. I seen homes with supposedly over 2k views in 3 weeks with hundreds of save, due to a very high Zestimate vs. the listing price, yet the home IS still on the market for sale. Probably an app you can buy to generate BS. Thus, even a high Zestimate does not nessarily sell a home. But maybe it does make the foolish buyer feel better about his purchase. Buyer beware! ONLY DEAL with KNOWN LICENSED Realtors/Agents.

Apr 23, 2019 05:33 PM
#61
Judy Orr
HomeSmart - Scottsdale, AZ
Scottsdale AZ and surrounding towns

Sar & Abe, this post was originally made in 2012. Sounds like some people are still having trouble with Zillow. Things have changed a lot in my MLS area. Zestimates are pretty close now, many times only a small percentage off. They are on the mark for my own home in IL and way over for my townhouse in AZ (wish they'd buy the place in AZ for the Zestimate price, but I'm sure they'd figure out their mistake).

Our MLS has also changed with our selections.  We can choose not to allow an estimate from any of the sites while still having our MLS listing show. I'll check first to see if it's high or low and I'll either say yes or no.  If I say no, the estimates do not appear (I'm saying estimates vs. Zestimates because this applies to Redfin, R.com, Trulia, etc.  Also, once we enter a listing the sites will adjust their estimates, usually close to or at the list price.

Redfin is usually off on price.  Opposite of Zillow, it has my house in IL very undervalued and my townhouse in AZ is pretty close, probably a bit high.  I never look at Trulia & rarely at R.com.

Apr 24, 2019 07:59 AM