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Online Brand Management Tip

I have been "playing around" with Twitter (you can follow me if you would like) for almost a year and there always seems to be something new coming out for Twitter. In addition to meeting some new folks and following some interesting people there are some definite business uses for the application. Mana Tulberg recently did a great post on some of the Twitter tools available to add to your Twitter experience.

Today I found Twitter search which allows you to track what others are saying about you, your brand, your company, your competition or whatever you think is important or interesting to follow. You can set up an RSS feed for your search term(s). This will allow you to always be updated with what's going on without having to remember to go back to the site (this is similar to a google alert as discussed in our first Marketing Tip - Monitor Your Brand Online).

You don't even have to have a Twitter account to set up the RSS feed. Go ahead give it a try.

Marketing Tip - Monitor Your Brand Online Part 2

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Twitter Research

Posted by Josef Katz - Trump University {Marketing Maestro} on 10/19/2008 08:14 PM

Comments (12)

Twitter in the Online Marketing Channel

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Originally posted at: Marketing Maestro: Online Brand Management Tip

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12 Comments on Online Brand Management Tip

OCT

2008

Wow, you've been playing around with Twitter for a year... I just found out about it a few days ago! But... not one to waste any more time... I signed up for an account and now am trying to figure this thing out! Thanks for the additional info!

Hi there. Excellent post. Judging by our server logs, brand monitoring is a huge area where microblog search has been useful. Twitter is the biggest player but there are many other sites springing up and if possible, we'd all like to know whenever our brands are being mentioned. That's why Tweet Scan is now searching Twitter, identi.ca and 8 other Laconica based sites. You can also get email alerts or RSS feeds. I'd call this a shameless plug but I think it's actually useful.

Thanks,

David Sterry - http://tweetscan.com

Very cool - I have been playing with Twitter this year, too...still working on getting it, but I like it.

My neighbor kid who's also my part time web guru has an ultimate goal of getting me on twitter, I have resisted so far but wouldn't mind using it for what you describe here.

@Silvia - Enjoy it, find some interesting people to follow and join the conversation. You will soon see how it can be addictive and useful to your business.

@David - Thanks for the info and the "shameless plug" ... I will check out tweetscan. The email alert is a good thing. I don't always get to my rss reader on a daily basis.

@Courtney - Just keep following people and joining in on the conversation.

@Brian - Listen to your neighbor's kid... The good news for you is that for this service you don't even need an account

Thanks all for stopping by and commenting.

OCT

2008

Hi Josef - Twitter is amazing! Every week it seems like there is some kind of new application.

Hi Josef, I hope to run into you on Twitter. I have found the site amazingly helpful. Thank you for mentioning my name and the post I wrote on Twitter Tools.

OCT

2008

@Bill - yep new stuff seems to appear daily.

@Mana - You did a great post and it worked well with mine so it was my pleasure to link back. Looking forward to following you on Twitter.

OCT

2008

Twitter Search is a great way to "Stay in Tuned" to the world out there by "Eavesdropping" on some creative marketing, hey thats right up your Alley Joseph ;) Hope it works out for you, I have found twitter to be very successful this year and the potential of doubling next year!

Thanks Justin. Twitter is getting better ever day as more people sign on. It is all about networking and joining the conversation.

OCT

2008

Pink Flamingo

Josef - I love twitter... I think that we've only scratched the surface of it's potential...

@debbiesummers

OCT

2008

@Debbie - Thanks for the comment. I just started following you on Twitter. I agree there are many possible uses for Twitter. Best of all it is fun.

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