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700 Open Houses... Here's How...

A few weeks ago I blogged about a promotion Real Living HER is doing in central Ohio to get agents and sellers engaged in holding an open house. We announced our first ever Citywide House Hop - homes will be held open on Sunday, October 26^th - if a buyer goes into contract prior to November 4^th, they will receive up to $10,000 in incentives. $7,500 via the first time buyer credit, $2500 from our mortgage partner, Real Living Mortgage.

We are implementing a full 360 degree marketing plan including print ($10k coupon), radio, web, e-marketing, and direct mail to promote to buyers.

So far, agents and sellers have responded with entering over 700 homes on the list to be held open on the 26^th. Great response. Radio starts today, print happens throughout the week to get buyers to the homes.

I'll post another after the 4^th as a follow up to the number of homes in contract.

Posted by Chris Svec on 10/20/2008 03:17 PM

Comments (17)

Open House Promotion in the Offline Marketing Channel

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17 Comments on 700 Open Houses... Here's How...

OCT

2008

This is a very intersting marketing idea, we look forward to hearing how many sales ended up from it.

I can't wait to see how this works out for you. Best of luck!

Hi Chris, This is really well developed ! Keep us informed on how things went ! Good selling to you !

Interesting idea. What happens if someone who wants to buy and it isn't their first home purchase or they don't qualify for the $7500 credit? Is the mortgage company going to kick in the difference to make up the 10K?

I love this idea! I am dying to see what the results will be! Money well spent by you guys, I am certain!

I love the creative thinking and I gotta say the branding looks great!

OCT

2008

Cindy-

The coupon is for "up to" $10k. Obviously if the buyer is not a first time buyer the mortgage company will not pick up the tab. When our firm does open house events typically 75% of the homes held open are in the first time buyer range. Our research suggested that few first time buyers even know about the $7500 credit so one of the goals is to educate these consumers who are so essential to everyone "moving up" when they buy.

Thanks for your comment.

Chris

OCT

2008

Brilliant Idea!! You've got my gears turning.

Chris, keep us informed on how things go at the open house! and more importantly how many sales you get to closing. Good Luck.

The event is this Sunday and as soon as I have in-contract data, I'll post something. Hopefully this gets those on the fence... off the fence

Chris

The event is this Sunday and as soon as I have in-contract data, I'll post something. Hopefully this gets those on the fence... off the fence and into

Chris

The event is this Sunday and as soon as I have in-contract data, I'll post something. Hopefully this gets those on the fence... off the fence and

Chris

The event is this Sunday and as soon as I have in-contract data, I'll post something. Hopefully this gets those on the fence... off the fence and into a

Chris

The event is this Sunday and as soon as I have in-contract data, I'll post something. Hopefully this gets those on the fence... off the fence and into a home.

Chris

NOV

2008

Can't wait to hear all that happened!

NOV

2008

Chris,

I personally hate "up to" coupon and I would be ticked with your fine print. I hope the buyers in

your area don't feel the way I do. I wish you well.

NOV

2008

Okay, so the event took place last Sunday. Curious to find out the results? How many actually attended the open houses, and were there any contracts written?

Troy-

Many agents reported heavy traffic of 14-15 buyers and some reported 0. So mixed bag as I expected. We are doing the event again this coming Sunday and extending the deadline to go in-contract till the 19th. We'd always planned to do this so get back to me on the 19th! Thanks for following and I'll keep you posted. Our mortgage company is traking dilligently.

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