How to make a website search engine friendly:
1) Title of the website - must target the keywords desired and must be unique on every page. There is a limit on the quantity of words in the title allowed by the search engines.
2) Meta Description - Must be a concise statement about the content on the specific page and target the keywords. This statement needs to be unique per page. There is a limit on the quantity of words allowed by the search engines in the description.
3) Keyword Tags - These need to be keyword phrases for the entire website. Separate each phrase with a comma.
4) H-Tags - H-tags are html tags to highlight specific keyword phrases in the content on every page. These tags specify the importance of the keyword phrases to the search engines. My H! tag is my primary term Huntsville Alabama Real Estate.
5) Navigation - The navigation needs to include important keyword/phrases linking to the specific page.
6) Keyword Density - The keyword density of a website needs to be around 2.5% of the total words of the site. This includes alt tags, H-Tags, Page Title, keyword tags, Meta Description and page content.
7) Hidden Text - Hidden text is something that will get you banned in the search engines. It, in most cases, is a tactic by spammers banned by search engines. Spammers attempt to hide text from the end user but serve it to the search engines. It can be done accidentally by web designers.
8) Alt Text - These are keyword phrase tags attached to photos. These need to be unique per photo.
9) Quantity of pages - I would suggest a minimum of 15 pages per website.
No matter what you read or hear about some things not applying anymore, don't believe it. The search engines may change and place weight one aspect more than others. However, all the above information is still very important to your online success.
In the next article I will cover website reputation and how search engines judge site.
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Bryan very well written and easy to understand, thanks for putting this list together