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Relationships the heartbeat of the Real Estate Industry.

By
Real Estate Broker/Owner with Total Care Realty NCRE# 257455

All of us know that in any business it is the relationships we make everyday that truly define our business.  Whether it be the amount of business or the quality of business.   I have worked in different fields and while we talk about the many high tech advances it still all comes back to relationships.   I spent the first years of my real estate career building those relationships.  I have now seen the harvest come in from all that work. 

Referrals are one of the fruits of my labor.  My referrals come in from past clients, international connections, business referrals, and social connections.  Everyone you come in contact with is a possible referral machine.  Now don't get me wrong, I don't ask for referrals.  I earn them and silently take them as they come in.  Through my actions everyday and the work I do I earn their trust.  That work is building those relationships and then not letting them down by going above and beyond with every client.

Tech advances can be used to help you find those new relationships to build on.  I have found new friends and acquaintances on the web.  Some of my best clients and friends have come from the Internet.  We understand each other and the importance of the new technological advances.  We are still a neighborhood but, as we have seen in our experiences on Active Rain we are a world wide neighborhood.  I seek everyday to cultivate that neighborhood and continue to build those relationships.

 

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The Author:

As the Broker-in-Charge, owner and founder of Total Care Realty, LLC, Larry is focused on quality of service. He believes in being on the cutting edge of any product or process that will help market the client’s property or help them find the perfect home. Larry has been consistently recognized as going above and beyond for his clients; he was described as a ‘personal concierge Realtor®’ early on in his Real Estate career. Drawing on his past experience of owning restaurants and working with new technology, innovation is his focus. Larry often says, “we are not afraid to take advantage of new technology as soon as it is available instead of waiting for a corporate office to tell us what we are allowed to do”. This is a benefit of being an independent Real Estate company. As a graduate of The Citadel, instilled in him is the importance of discipline, loyalty, focus, and determination. Marrying those ethics and ideals with the hard driving focus it took to own and manage restaurants for almost twenty years, has given Larry a passion to make sureclient satisfaction is the number one priority. “As your Personal Concierge Realtor® it is our job to help take care of every need of our clients.” Larry Story — Total Care Realty, LLC — 336-327-1841 also at  http://totalcarerealty.net

Copyright© 2010 By Larry Story, All Rights Reserved…

 

 

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Mortgage Assistance Relief Services Disclosure

FTC effective January 31, 2011

As a seller you may stop doing business with Total Care Realty at any time.  You may accept or reject the offer of mortgage assistance we obtain from your lender (or servicer).  If you reject the offer, you do not have to pay us.  If you accept the offer, our commission will be deducted from the proceeds of the sale their will be no additional fee to you for our services.  Total Care Realty, LLC is not associated with the government, and our service is not approved by the government or your lender.  Even if you accept this offer and use our service, your lender may not agree to change your loan.  If you stop paying your mortgage, you could lose your home and damage your credit rating

 

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Comments (13)

James Engel
Keller Williams Realty Beverly Hills - Beverly Hills, CA
KW Beverly Hills

I agree that referrals are a direct result of the good relations you build and maintain. Building is easy maintaining is what makes or breaks the referral when it comes to turning it into business

Oct 20, 2008 02:23 PM
Larry Story ALC
Total Care Realty - Greensboro, NC
Beneath it all is the Land, Covering all of NC

James  I couldn't agree more that is why I go above and beyond for my clients.  Maintaining the level of service I am known for.

Oct 20, 2008 02:27 PM
Sandy Bliven
Re/Max South County - Westerly, RI
e-PRO, Westerly RI Real Estate

Great Blog!  I agree totally.  I am noted as a 24/7 realtor, and I make sure that I practice that!  I have sold property last year and have been asked to list this year with the same seller's.  That tells me that I am building and maintaing good relations.  It is easy to make a sale with someone, but to get return business is whats hard.  Good job!

Oct 20, 2008 02:34 PM
Larry Story ALC
Total Care Realty - Greensboro, NC
Beneath it all is the Land, Covering all of NC

Sandy  Thanks Sandy you nailed it.  The return business or to be referred by past clients without even asking for referrals. 

Oct 20, 2008 02:54 PM
Tony & Darcy Cannon
Aubrey and Associates Realty - Layton, UT
The C Team

Larry, great post, I think that it is easy to get caught up in the newness of technology and systems, but it really comes back to relationships.  Well written, again, great post!

Oct 20, 2008 03:12 PM
Larry Story ALC
Total Care Realty - Greensboro, NC
Beneath it all is the Land, Covering all of NC

Tony & Darcy  Yes well those that do get caught up in it are the flash in the pan type that are never long in one place or into building those relationships that we find valuable.

Oct 20, 2008 03:19 PM
Nathan Diones
Regioncy Real Estate - Redlands, CA

Thanks for sharing! Great information.

Oct 20, 2008 03:53 PM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

Larry, those are some great thoughts and insight. We just have to be able to be in constant communication. Thanks for visiting my blog...

Oct 20, 2008 05:45 PM
Anonymous
Shelli Bates

Just like I teach my children you get what you give......if you give nice you get nice.

great post & reminder to earn our business!

-Shelli

Oct 22, 2008 06:14 AM
#9
Larry Story ALC
Total Care Realty - Greensboro, NC
Beneath it all is the Land, Covering all of NC

Nathan Thanks for reading!

Oct 24, 2008 07:32 AM
Larry Story ALC
Total Care Realty - Greensboro, NC
Beneath it all is the Land, Covering all of NC

Paul Thanks for the feedback. Yes there needs to be constant back and forth communication.

Oct 24, 2008 07:37 AM
Larry Story ALC
Total Care Realty - Greensboro, NC
Beneath it all is the Land, Covering all of NC

Shelli If only our children will listen to those of us that got the lessons ourself.

Oct 24, 2008 07:39 AM
Martha Kolko
referral agent at Keller Williams NJ Metro Group - Montclair, NJ

Larry, I am newer to real estate, but I have a few friends and clients that are my biggest cheerleaders and refer me business.  Do you do anything to stay fresh in your clients minds?  Some people in my office are doing Buffini and he wants you to proactively ask for referrals from your clients and friends.  I am not as comfortable with that approach.  It doesn't feel right coming out of my mouth and I cannot be fake.  Are you familiar with the Brian Buffini method and what are your thoughts?

 

Nov 04, 2008 11:37 PM